is it the end of 4th gen girl group trajectory?

Quote from BEG4DAWIN

4th generation qualifier and try to compete vs Twice and BlackPink.

Even if they do it'll be compared to both groups pre 2020 tours. No 4th gen gg is at the stage to play stadiums in multiple countries.

Newpants is next

Quote from BEG4DAWIN

BabyMoster is breaking youtube records (with lots of ads) 5th Gen boy groups are out-charting 4th gen boy groups.

Fandoms will always cherry pick data points to make their point.

I always found it funny when I would see records like most streamed 4th generation Girl group or most albums sold by 4th generation Boy Group, because they could not outstream BlackPink or outsell BTS.

We will see a repeat of this with the 5th Generation.

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yeah I found if very hypocritical too when 4th gen stans used to do the same lol the cycle repeats itself lol

We're in the plateau era. None of the current 4th gen GG's will break much further heights. Even Newjeans and Ive are done in their 'explosive' growth era.

They will now be in a sort of stable phase with region to region growth and fandom expansion through touring, promotions etc. All 4th gen groups have likely experienced the biggest hits they will have in their careers so far and the next 1-3 years will be mostly minor growth or regression.

Quote from TheBotter

We're in the plateau era. None of the current 4th gen GG's will break much further heights. Even Newjeans and Ive are done in their 'explosive' growth era.

They will now be in a sort of stable phase with region to region growth and fandom expansion through touring, promotions etc. All 4th gen groups have likely experienced the biggest hits they will have in their careers so far and the next 1-3 years will be mostly minor growth or regression.

NewJeans have capped out in Korea because there is actually NOTHING else they can do there that they haven't already done. They own pretty much every meaningful statistical record already, and no other girl group comes close. You legitimately couldn't have a better year than they did in 2023.

But globally? There is still tons of room for growth. They can still get even bigger in the U.S., and without a single official promotion or Japanese language single, they have the most popular songs in Japan, which is another market they can still grow immensely in.

This is still just the beginning for NewJeans' growth, and you shouldn't underestimate the ambition of their CEO.

Quote from YamaChwan

NewJeans have capped out in Korea because there is actually NOTHING else they can do there that they haven't already done. They own pretty much every meaningful statistical record already, and no other girl group comes close. You legitimately couldn't have a better year than they did in 2023.

But globally? There is still tons of room for growth. They can still get even bigger in the U.S., and without a single official promotion or Japanese language single, they have the most popular songs in Japan, which is another market they can still grow immensely in.

This is still just the beginning for NewJeans' growth, and you shouldn't underestimate the ambition of their CEO.

True, they do not want to be stuck like IU.

Dominating little Korea, but virtually unknown to the outside world.

Quote from girlgroupstan21

because its safe to say that every girl group comeback so far have been underwhelming. itzy is not even charting anymore, gidle and lesserafim not hitting top 5 melon (tho its too early to say about lesserafim). IVE english single also is making no noise. with the rise of 5th gen boygroup, is it indicating that the 4th gen girl group trajectory is coming to end, with only NJ being the last one standing?

itzy put Lia in prison

gidle sold many albums

lsrm will take #1 spot, just wait

IVE is not so popular abroad, that is why

In Korea, maybe. Internationally? No, not yet.

There's a lot more that 4th gen girl groups can achieve outside of Korea and that's what companies need to aim for.

Let’s be real with ourselves, If Newjeans’ comeback is even half decent then it’s over

Quote from YamaChwan

But globally? There is still tons of room for growth. They can still get even bigger in the U.S., and without a single official promotion or Japanese language single, they have the most popular songs in Japan, which is another market they can still grow immensely in.

I want them to consolidate the fanbase and set up for massive touring and collab opportunities, and when they settle down a bit more in the future I hope they have the financial freedom to just be artistic and creative as they wish. The commercial stuff is already in the bag

Is this true?

TXT, IZ*ONE and IVE are the only 4th generation groups to have Japanese language songs that reached 1 million streams on MelOn.