An inteligent detailed analysis on the two biggest girl groups of 2023.
Bunnies enter at own risk.
#5:
Music
Let's just start with what's most important. IVE's music has been nothing short of amazing. Exciting, catchy, colorful, and bold. Each release is like a Macy's Thanksgiving Day parade of fun and excitement. Never a dull moment when IVE is in the house. But NewJeans? After a strong start with some great debut singles it has been nothing but an endurance race of how can we make our next song more boring and depressing than the previous? This phrase has been thrown around a lot but with NewJeans it's never been more true "Once you heard one NewJeans song you've heard them all".
#4:
Success without Big 4 privilege
IVE is arguably the most successful non big 4 girl group of all time rivaled by only T-ara and their big sisters Sistar (Kara doesn't count cause DSP was big 3 back then). No Kakokoe or whatever it is doesn't count either. With a little help from Iz*One admittingly IVE blew up with great talent in front and behind mic and screen. NewJeans had twice the advantage with being under Hybe AND being the first group of legendary SM employee Min Heejin. The woman responsible for all your favorite 2nd gen comebacks.
#3:
IVE is a kpop group
Making kpop songs and kpop MVs is what IVE excels at. Hard to believe I know but this is what most of us are into kpop for. NewJeans is doing everything in their power to not be associated with kpop. The music, the videos, the whole way they carry themselves is 100% aimed at the West. So why not just debut in America as a girl group if that's what you want so bad? And I thought Loona was bad about trying to put as many foreigners in the MVs as possible smh.
#2:
Better vocals and voice flavors
There is so much range in IVE vocals. Every member can sing and even the members on the back end of power provide a unique voice flavor that helps you to easily tell them apart in any song type. There's just so much variety that it just feels like a complete group. A year into NewJeans career and the only member I can tell apart is Minju cause of her deeper raspiness (that I actually like a lot). NewJeans can sing also but it might as well just be a soloist cause who is who??
#1:
Visual diversity
Every single member of IVE looks and feels different. From height to body frame to hair styles to each members unique faces. IVE is an actual group of individuals. NewJeans always have the same hair, the same skinny body frame, almost the same height, and barely any difference in facial features. I remember netizens saying NewJeans is just a group of 5 Krystals. I agree. When I first saw Attention I thought this was a family group like the Jackson 5. So yes this matters cause it makes IVE feel like a damn group.
And the ONE reason they are not better:
Hanni is not on their roster