Do you consider it dangerous how HYBE is trying to 'normalize' very minor idols?

  • First NewJeans. Okay. Now there's this survival show called R.U.Next that's supposed to have literally 11 year old contestants. And the FIRST thing people are doing is JUDGING these girls visuals. HYBE is the biggest kpop company and what they do will be followed by other companies, just like what SM is doing with Aespa. Considering the CEO, "Hitman" Bang PD is a fan of Japan and Japan has very young idols, does it seem problematic to you or does HYBE get a pass like YG and SM?


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    Am I the only one that thinks THIS isn't RIGHT?


  • It's nothing new. Kpop has been debuting minors for ages. Jyp, YG, SM have all debuted school kids around under 15. Unfortunately fans are the ones who keep hyping up and stanning underage idols and then dropping or calling late 20s old so it becomes a cycle of continuing to debut more kids to keep interest fresh.

  • Do you know what normalize even means? This has been happening for ages and is industry wide. This title is even more misleading when you consider that you pointed out in your OP that other companies have done it too and been given a pass.

    I mean normalizing idols even younger than have already debuted in recent years.

  • Sadly, it's not just hybe.

    I think it had became a framework for many agency. I've made a thread about this..

  • Sadly, it's not just hybe.

    I think it had became a framework for many agency. I've made a thread about this..

    Now it's becoming 2011

  • That's definitely a tricky question! To be honest, it depends on how they go about it. As long as they handle it in a careful and responsible way, it could be a great opportunity for the younger artists. Overall, HYBE has been doing an awesome job so far so I'm sure they'll figure it out!

  • That's definitely a tricky question! To be honest, it depends on how they go about it. As long as they handle it in a careful and responsible way, it could be a great opportunity for the younger artists. Overall, HYBE has been doing an awesome job so far so I'm sure they'll figure it out!

    You couldn't make it more obvious you are a HYBE employee or contractor

  • There's a difference between debuting a group of 11 year olds and debuting a group of 17 year olds and a 12 year old. But with the way the industry/fan culture is in Korea, I don't love the idea of debuting anyone under legal age.

  • Yes as they are literally still children in children's bodies and it's wrong on so many levels imo. Children should be children and be able to live "normal" lives, not in the vagaries of stardom. They are still developing physically, mentally, emotionally and shouldn't be allowed to debut so young.

  • Well, it was clear what Hybe was trying to do with Newjeans. I guess they didnt count here in the west we are not as comfortable with Lolita concept like they are there. Thats why they have to go back with OMG. Anyway, yes, is very dangerous.

    I disagree.


    Male fans are not loyal. After a couple of years they will stan someone else. While females stans, once they are a stan, they will be loyal forever.


    Girl groups are now targeting tweens (8 to 11 years old) and early teen girls. So the younger the girls the better, because if an idol is 20, a tween isn't likely to be interested because they cannot really identify with the idol. But if they are closer in age, then a tween is more likely to identify with them.


    The music has also changed. Its cute and easy listening, because that is what tweens and younger teen like. Think of it as Teletubbies but for a slightly older age group.


    What is going to **** me off is if a talented group like Baby Monster debuts with a no talent required song like Teddy Bear or some **** "high" tween posing concept.

    Edited 3 times, last by K-PL ().

  • KPOP stans should've saw this coming when they decided to consume NewJeans content and make them the biggest 4th gen group. Now you'll have all these companies, including HYBE themselves, assuming that young age is more or less a factor when it comes to idols popularity (which is def true) and make them younger and younger. You can't complain about something, turn around & actively consume it and expect something to change.


    I doubt that R U Next member will debut though, it's pretty common to have extremely young contestants in survival shows for noise marketing especially as of late unfortunately, even JYP did it with Sixteen when Somi was like 13-14 and Natty was like 13

  • I doubt that R U Next member will debut though, it's pretty common to have extremely young contestants in survival shows for noise marketing especially as of late unfortunately, even JYP did it with Sixteen when Somi was like 13-14 and Natty was like 13

    we say that, but then the kpop world let Wonyoung enter Produce at 13 years old and make it all the way to debuting. and she's considered a success story

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