FF's owner is probably the first in KPop industry to realize that it is futile to follow K-O-R-E-A-N popularity.
FF has NO friends in K-O-R-E-A, they are never seen with other figures in KPop.
It is now entering the top half of the billboards but it is no hit in K-O-R-E-A and is in 20s in the infamous melon chart, the most toxic chart in the history of pop.
It has not paid filial duty to KPop's 1,344 years old relic and shows no signs of doing so.
I think that if FF enters top 10 of Billboards while not doing so in Melon, it will probably pull the plug on Melon, where the established acts, and nonKPoppers like the 1,344 years old and the gaggle of trottists persist and do NOT represent the actually relevant songs.
The fame of the 1,344 years old was entirely based from her strong performance in the melon charts, owned by her mother company.
FF is finally pouring ketchup to the head of the 1,344 years old, who will have no way to fight FF without Melon backing her up.