what subdivision Kakao Entertainment should promote the most? 14
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Edam (0) 0%
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IST (0) 0%
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Starship (4) 29%
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SM (10) 71%
Now, because Kakao has acquired SM, Lee Jieun has become the Senior Singer of the entire Kakao Entertainment, senior to all SM acts although the older acts, especially super junior for obvious reasons, will probably choose to bolt out.
Although Lee Jieun does not control any other labels in Kakao Entertainment, her voice is much more equal than that of others and it is likely that the singer who used to own Edam Entertainment will try to pull a Min Heejin to the various acts acquired from SM, moving some of them under Edam so she could manage them.
A giant step for Lee JIeun, who had been defeated by NewJeans and her tendency to date the strangest of men had put her into a jeopardy but thanks to Kakao's ambition she gets a new lease of life.
That aside, what label Kakao should push the most? Traditionally it pushed Edam above IST, which never really got the love it deserve, and now , because of IVE, Starship is promoted.
It is likely that Kakao will put a priority to SM, and set Starship and IST aside, although due to her undeserved influence in K-O-R-E-A Lee Jieun will still retain a huge influence in KakaoE.
That means IST and possibly Starship acts will be sidelined because of this merger.