Despite Kpop being a niche genre, some kpop groups have a big fanbase in Latam and the demand is definitely there. Blackpink's first concert in Mexico is sold out (65k capacity) and a second day has been added to their Mexico stop from their born pink world tour.
I don't think kpop companies should underestimate the latam market, On the contrary, they should capitalize on that instead of focusing on Japan and SEA only. I mean, according to IFPI Mexico and Brazil consume more music on average than any other markets. At some point Mexico became the music streaming capital of the world in 2020.
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There are popular festivals in latin America ( rock in Rio, lollapalooza Chile & Argentina, vive latino, festival estéreo picnic etc) and the concert scene in general seems profitable for popular artists.
Latin America: These are the Musical Tours of 2023 that you Cannot Miss - LatinAmerican Post
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