Are JYP pushing NMIXX as a Spanish-language targeted group?

Seems like it cause they're also learning the language. Haewon and sullyoon seems to be quite fluent.

Ese JYP esta loco. Ya no sabe que hacer con estas chicas. Que desperdicio de talento.

Quote from KpopJop

is the Mixxpop genre more appealing to LatAm? Am not from the area so would appreciate the insight

IM from there. Is not.

I don't know, cuz Tri.be also = a lot of Spanish

and Ponzoña and Ven para are Spanish

But I don't think that's for Spanish fans, it's more just like an aesthetic, although they know it would make Spanish speakers feel included just like when they putting English words in the lyrics

If they get bad bunny to sing a few lines in their next song, then you may have the answer.

JK, Bad Bunny is huge these days, he probably doesn't do that many cameos like he used to early in his career.

Yes, even the predebut stuff they had spanish messages

sullyoon/haewon can speak it somewhat, the others study it a bit i think

idk i don't see kpop getting insanely popular in latinamerica like obviously there are fans but i just don't see it hitting super big there, on the other side i do feel latinamerica is one of the places that appreciates the most when other countries include their language or culture in something so it could be a good strategy

Spanish / LatAm-targeted promotions:

Latin@ here. Nmixx has bops to me. So maybe. Also 3 of them sound waaaay too fluent. Kinda sus :o

I want to learn Spanish language too

Maybe JYP noticed how strong SKZ was in Latin America at least in terms of trending songs/videos. I remember being shocked reading some updates of their numbers there.

I did predict that the 5th generation of Kpop will feature mainstream songs sung in languages other than Korglish.

It wouldn't just be Latin America either,

Latinos are the second largest demographic in US. It's not exactly a bad strategy IMO