Which CF categories are most relevant to K-pop idols?

For K-pop, music is just the necessary thing, but not the sufficient thing - fans have been using every other measure from significant to trivial things, to mock-fight their faves in this fantasy league.

A top such thing is CFs, never mind if they hardly release 1 song an year, as long as they are getting a load of CFs, my idol is the greatest.

So I am wondering which type of CFs are most relevant to K-pop idols?

Money - of course, any CF is good money.

Classiness - fancier/more elite, the better.

Local/global - Global but with strong Korean presence is better.

But that apart, which product category is the most useful?

That is the question.

It is triggered by watching Seventeen on Dingo's Tipsy program. And looking at the past episodes, there is one other idol ever present - no matter which K-pop group comes to the program.

That is 'IU', model for Chamiseul Soju for 7-8 years now, so her picture is plastered all over the place.

Given the market share of Chamiseul, I suppose her face adorns majority of the bars/points of sale of Soju in Korea or elsewhere.

That ubiquitous presence might be more useful to her, than as an international model for some fancy brand like Gucci.

Hence alcoholic beverages like Soju/Beer might probably the most important CF for idols for whom constant presence in public minds is critical.

Any other product categories that can rival alcohol?

Quote from crystalblues

Usually Chicken and Liquor over the years I have seen the most

True, many idols have wished for a Chicken CF .. probably for the same reason.

Quote from killthisfenty

Soju and Samsung

I don't think electronics are that great.. of course great money and clout.. but they are infrequent consumable.. people get a phone/appliance maybe once or twice a year or mostly even less frequent.

Whereas food and beverage, is almost everyday.

Now that I think of it.. IU really got it covered with

Soju

Banana Milk

Bottled Water and

Pizza

Quote from killthisfenty

Soju is pretty much everywhere because it’s more accessible, but Samsung still a top brand, in k-dramas you will rarely see a character with an iPhone. Usually top celebrities endorse Samsung : BTS, BP, Jennie, IU, Wonyoung....

Food and beverage are even more 'exposure' than Kdramas.. you could go without watching TV one or many days.. but not without food/beverage right?

That is why electronics are not as effective as F &B.... besides F&B figure a lot in Kdramas as well, lot of product placements.

Quote from YouChanDoThis

How has no one said make-up CM’s yet? I’d imagine those do well. South Korea in general focuses a lot on beauty, and people buy it a ton. Does it not pay well?

Good point.

Probably the next best option after Food & Beverage, would be Beauty Products.

They also run out regularly and generate repeat buys, keeping the model in focus.