Maybe it's just me, but as someone who missed out on most of 2nd gen and only got into it in 2013, NewJeans takes me back to the simpler melodies and elaborate MV storytelling.
The casual outfits, the relatable everyday settings, etc. I'm not sure if I saw a single piece of designer clothing in those videos. If there was, it was subtle enough.
Of course, not all 2nd-gen enthusiasts will agree with me on this, but maybe some of you could vouch for me if you can relate!
Something about the songs and MVs remind me of hits like "Ma Boy" by SISTAR19, for instance.
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