The 3rd gen era up to 4th gen was characterised by a lack of focus or maybe better said an indifference from K-pop companies regarding strong vocals and vocalists.
Aside from a few exceptions, there weren't many of the groups around that were praised or that were known for strong vocals and talented vocalists.
It just seems vocals were very low on the priority list of K-pop companies (bar a few like SM and RBW) when it came to selecting trainees and launching groups. And why would they, when the trend moved away from live performances to lipsync, backtrack and studio audiotune for performances and singing.
However, I noticed that there seems to be a break from that trend: to my surprise, among the more recent groups there seem to be more groups with strong vocals and talented singers, even with the most recent groups of companies where vocal technique and vocalists hadn't been a main priority in previous gens: JYP's NMIXX is known for having talented vocalists and the same applies to Babymonster.
My question: is this true, do we see an increased love and appreciation for strong vocalists and vocal lines, also from K-pop companies in the formation of their new groups?
Because if so, it runs counter to the development where as technology provides more ways to do less with more, as in not needing technically strong singers to still have superior vocals in songs.