Wayo?
Why do you think so many KPop fans mistake press-release with media play?
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press release:
an official statement issued to media/newspapers giving information on a particular matter.
mediaplay :
Media play is basically a technique to gain attention from the public. Media play are articles paid for by companies of “controversial” material about an entertainer, or company to get their name out there.
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It's not a one to one equation, it's a subset. PRs are not all media play, but some PRs can be media play. IMO, media play is when the company exaggerates news to the media knowing that it is at the expense of someone else. It's hard to prove when it is based in fact, but it's like porn - you know it when you see it.
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press release:
an official statement issued to media/newspapers giving information on a particular matter.
mediaplay :
Media play is basically a technique to gain attention from the public. Media play are articles paid for by companies of “controversial” material about an entertainer, or company to get their name out there.
that's by definition
but Korean fans and ifans as well easily mistake those two
I will give you an example:
group A has tour in US
company B releases press-release with statement that 100k tickets were sold for 7 concerts
few weeks later there is information that there were total 86728 fans in attendance of those concerts
so there will be post on pann or wherever in Korea right away
saying: "So company B media played that group A concert was sold-out but the lied it was just 86k fans."
so that Knet just didn't realize there could be people that bought tickets but didn't come to concert, or that they bought tickets but later send notice to ticket operator/seller that they want to return tickets because they need to be in work that day, or they have corona, or they want to exchange that ticket to show of another artist etc.
but yeah unnecessary buzz will be created because people mistake it was media played by company B
when it wasn't
it was just normal press-release
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that's by definition
but Korean fans and ifans as well easily mistake those two
I will give you an example:
group A has tour in US
company B releases press-release with statement that 100k tickets were sold for 7 concerts
few weeks later there is information that there were total 86728 fans in attendance of those concerts
so there will be post on pann or wherever in Korea right away
saying: "So company B media played that group A concert was sold-out but the lied it was just 86k fans."
so that Knet just didn't realize there could be people that bought tickets but didn't come to concert, or that they bought tickets but later send notice to ticket operator/seller that they want to return tickets because they need to be in work that day, or they have corona, or they want to exchange that ticket to show of another artist etc.
but yeah unnecessary buzz will be created because people mistake it was media played by company B
when it wasn't
it was just normal press-release
company B should have waited for box office numbers
edit- there's a lot of difference between 100k and 86k
the reasons u listed would lead to a difference of only 2k-3k atmost
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that's by definition
but Korean fans and ifans as well easily mistake those two
I will give you an example:
group A has tour in US
company B releases press-release with statement that 100k tickets were sold for 7 concerts
few weeks later there is information that there were total 86728 fans in attendance of those concerts
so there will be post on pann or wherever in Korea right away
saying: "So company B media played that group A concert was sold-out but the lied it was just 86k fans."
so that Knet just didn't realize there could be people that bought tickets but didn't come to concert, or that they bought tickets but later send notice to ticket operator/seller that they want to return tickets because they need to be in work that day, or they have corona, or they want to exchange that ticket to show of another artist etc.
but yeah unnecessary buzz will be created because people mistake it was media played by company B
when it wasn't
it was just normal press-release
An attendance of 100k people is 100k fans attending a concert. So yeah the company’s statement is false.
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An attendance of 100k people is 100k fans attending a concert. So yeah the company’s statement is false.
read what I wrote once again
100k tickets were sold
not 100k fans will attend show
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Doing this could avoid so much of the "controversy". I find it hard to believe that after it happening so many times that they do not know this. IMO they do know, but they want to paint everything their artists do in the best light. It's definitely meant to make the public believe their artists have max success, but since it's victimless and not trying to one up someone else, it doesn't bother me so much.
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It's press release for their favorites. It's media play for everyone else.
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group A has tour in US
company B releases press-release with statement that 100k tickets were sold for 7 concerts
few weeks later there is information that there were total 86728 fans in attendance of those concerts
so there will be post on pann or wherever in Korea right away
saying: "So company B media played that group A concert was sold-out but the lied it was just 86k fans."
I see your example, but I think people usually just raise concern when there's a significant diference btw attendance and selling, which usually means company must have given away concert tickets to get that sold out (unless there's something like a natural disaster, covid etc). Having a real attendance lower than tickets it's expected, boxscores are released all the time.
One thing I wonder tho!! Isn't this concept of media play exclusive to korean/kpop? Like, is this word even used in english speaking countries? Or is it something like love calls or korea's unique use of TMI
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Doing this could avoid so much of the "controversy". I find it hard to believe that after it happening so many times that they do not know this. IMO they do know, but they want to paint everything their artists do in the best light. It's definitely meant to make the public believe their artists have max success, but since it's victimless and not trying to one up someone else, it doesn't bother me so much.
personally i think it sets a dangerous precedent
how are we supposed to believe any future numbers coming forward from company b if they dont report exact numbers
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read what I wrote once again
100k tickets were sold
not 100k fans will attend show
But that’s not how it works??? the remaining tickets sold are featured on the boxscore total score. So yeah the concert didn’t sell 100k tickets.
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I see your example, but I think people usually just raise concern when there's a significant diference btw attendance and selling, which usually means company must have given away concert tickets to get that sold out (unless there's something like a natural disaster, covid etc). Having a real attendance lower than tickets it's expected, boxscores are released all the time.
One thing I wonder tho!! Isn't this concept of media play exclusive to korean/kpop? Like, is this word even used in english speaking countries? Or is it something like love calls or korea's unique use of TMI
I don’t have the equivalent term but I think most of the time these artists are called industry plant their labels create a false narrative that their success is “organic” when they have done some shady things to put them at the top. It’s quite different from mediaplay.
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