NMIXX 'AD MARE' sold 24k copies on 28th of March. In comparison, the act with the #1 song on almost all K-charts sold 16 times less. How?

Isn't their album dirty cheap?

simply they have more fans

as far as I'm aware of

albums are bought by fans of a group whereas charting is the general public

thus more albums means that group generally have more fans (or more fans willing to spend the money)

You could flip it and say how are GIdle so successful on charts while NMixx flopped despite being from JYP.

Quote from TwiceKaren

Isn't their album dirty cheap?

the question is who's bulkbuying so much? It is still an album

Mmm, some albums have a golden ticket inside to see Willy WonKa or something like that?

Quote from RoseOutsings

the question is who's bulkbuying so much? It is still an album

People with more money than sense, or access to someone elses money.

Quote from RoseOutsings

the question is who's bulkbuying so much? It is still an album

Is because of another wave of lucky draw and fansigns. If you follow them closely, you will know that many stores including Soundwave, Makestar, ktown are still doing new fansign/luckydraw for AD MARE. And to guarantee drawing their faves, fans usually buy 7 or 14 copies depend on how many random photocards.

A bit unrelated but wow i would’ve expected solar to sell more than that considering it’s been almost 2 weeks since her new release. Ig that means a lot of moonbyul stans hard-carried the sales of solar’s first release due to the moonsun ship, but since it turned out solar stans didn’t return the favour for moonbyul’s previous solo album in 2020, moonbyul stans decided to drop their support this time and so solar’s sales has halved compared to her solo debut as a result? 🤔

They established a fandom that would spend

This makes physical sales even less relevant in judging the popularity of a group if big KPOP companies like JYP start to adopt marketing strategies from the japanese idol industry.

Quote from SooYoung

it have nothing to do with big fandom or not

it's because of the very cheap album

+ the fact that the same people have been bulk buying the album for the entire month in hope to finally win a spot in one of their fanmeet.

While usually fans bulk buy the album only during the 2 first week of release because artist do fanmeet only for the first 2 week of promotion.

But NMIXX have been extending their fanmeet for the entire month of March and they also have fanmeet schedule for the next months. So the same people keep buying the album in mass to get a spot during one of this fanmeet

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You'd think it would be cheaper and easier to just but tickets for the freaking fanmeet

Quote from tetetete

idk why people are doubting their sales

its not that easy to fudge sales

I mean when a rookie sell as much as Itzy a 3rd yo GG, or aespa a group with has a national hit it’s quite shocking....

simply bigger dedicated fandom, lots of people might have seen potential despite not liking the music