Not really a secret but solo promotions always help.
There's more than that but I'm tired and don't want to think much.
Idk they can sing they make nice songs ? Interesting concepts
They keep it interesting
changing things up
Just bc you didnt like one of their title tracks doesnt mean you wont like the next so people will always comeback and check them out
Dual concept make them have stability.
Red Velvet is always trying out unique concepts that are different from other groups they are always refreshing to me. I can never predict what they will come with, it is always a surprise. 
I'm never bored personally as a reveluv. 
people used to criticize them for their diversity but their diversity now become their biggest strenght to have a longevity
in contrary if you as someone " do you remember when red velvet went for the ballerina concept, or the amusement park concept or the magical school concept" like you don't have any other choice, there's just one option who come to your mind everytime
this thing from red velvet going for a very particular type of concept each one of their concept make them stand out from other girlgroup because when other gg go for something more general like girlcrush, cute, innocent, rv go for a very particular concept in this categories and it make them stand out for their originality in concept.
That's why even in their 8th years, people can see rv going for a ballerina concept and say " oh it's an interesting concept , i don't remember any other gg doing it, i'm gonna check their release"
this make them being able to compete with newest gg who also choose to go for this wow factor in their release to catch the attention of the public that's why even if they are an "old" group by kpop standard, everytime they comeback they always feel like a new group because they never rest on their laurels
Display Morepeople used to criticize them for their diversity but their diversity now become their biggest strenght to have a longevity
- They never stick to once concept like twice and gfriend did for years, going for the cute innocent concept and made them completely lose popularity among the GP when they switch their concept. The GP know that Red velvet doesn't have a clear concept so even if they didn't like rbb or zzb for example they still check out their next release and didn't completely give up on them after seeing that their sound change because they change concept after being so used to only one dimension of them
- individual activities, Red velvet member are really well establish as individual in korea, yeri as a successfull actress, wendy got a lot of reconignition for her vocal, personality and dj, seulgi for all her collab and sweet personality. Joy & Irene are big names for 3rd gen idol they are well know for their very good visual and often mention when people talk about the best visual
- Their concept, Red velvet were never afraid of doing concept that no other gg are doing, gfriend went for the disco trend during their last run which was just the trend of the time so it didn't them stand out, mamamoo have been going for a more sexy girl crush concept with aya etc... and twice are going for girl next door colorful ? but none of this girlgroup have a type of concept where you can clearly identitify in a time frame and be iconic. Like for example with mamamoo if i ask someone " do you remember the time mamamoo went for a sexy girl crush concept" this person would have so much possibilities to choose from like decalcomanie, aya, hips,
in contrary if you as someone " do you remember when red velvet went for the ballerina concept, or the amusement park concept or the magical school concept" like you don't have any other choice, there's just one option who come to your mind everytime
this thing from red velvet going for a very particular type of concept each one of their concept make them stand out from other girlgroup because when other gg go for something more general like girlcrush, cute, innocent, rv go for a very particular concept in this categories and it make them stand out for their originality in concept.
That's why even in their 8th years, people can see rv going for a ballerina concept and say " oh it's an interesting concept , i don't remember any other gg doing it, i'm gonna check their release"
this make them being able to compete with newest gg who also choose to go for this wow factor in their release to catch the attention of the public that's why even if they are an "old" group by kpop standard, everytime they comeback they always feel like a new group because they never rest on their laurels
EXACTLY WHAT SHE SAID
It had been discussed since OOTN era how RV's diverse and versatile discography will benefit the group's longevity in the long run. There is always something for every kind of listener and if you don't like their present release, you can always look forward to the next. They are never known for only one sound and they have been jumping between concepts and sounds all throughout their career that they always managed to feel fresh every after release. This helps greatly with longevity because people can never predict what type of sound rv will do next so there is always something to look forward to and to check out. It also helps that they have been consistently good at producing quality b-sides.
It’s actually so funny how much flack Red Velvet used to get for their dual concept but now it’s the VERY THING that has kept their stability and longevity over the years where other groups have failed to maintain that same relevancy.
SM clearly making a statement with this comeback that Red Velvet are here for long term! Every comeback just feels so god damn fresh you forget they’re an 8 year old group lmao. Anyways I’m madly in love with their title track this time can’t stop listening to it!
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