Why is YG pushing YG family again after so long?

He realized his company stans are lacking so hard compare to competition

decided to give them some juice

Yeps; times are hard. The artisan YG juice is sweet but feeding the listeners small-batch-organic dust is a hard sell, bruv!

Coz they're jealous of SM fam and JYP fam

Because with a particular dude gone, they have to worry less about this kind of stuff happening:

Jennie was super covered up during the Na PD filming.

SM/Hybe/Jyp stans are kind of huge and have a lot of contents. They also guarrentee a very good debut every single time. YG probably wants this. They also have a lot of their biggest money makers approaching the end of their contracts : ikon, winner, bp... Having good company stans can ensure some revenues.

I guess it's about time some change happens in how YGE make their content because they have all these great artists and groups yet they never make many collab vids or interactions, and I guess they just decide that they can't make YG groups distant from each other anymore, it doesn't look good for the company. It's a great thing to do content like these again.

Well the YG Family episode is about to become the most viewed episode on the 채널 십오야 channel where other labels have also appeared with Na Pd and it trended in Korea. So it seems people were really happy to see it. Plus they all have obviously known each other a long time and and have good relationships and fans liked to see it given its popularity. Mino in particular has been a fixture on TV in Korea for the last several years on a lot of shows.l which is why Na PD works with him a lot.

YG was sort of the first one to do the whole label family synergy thing a long time ago.

The fans and people in Korea obviously liked seeing it. I don't think they give much thought on what hardcore Kpoppies think.

They desperately need blinks to become yg stans in case they don't renew lmao

Maybe they're thinking about "family concerts" and they also need blinks...who knows

maybe the finally realized that was part of the brand that made them successful to begin with. The YG Fam angle. They had YG tv, YG fam concerts. Their idols weren't afraid to interact amd chill together at award shows in the studio , post for the gram they also did collabs etc. This all contributed to the YG "cool kids" reputation they got. Then they cut it off like idiots thus killing off a part of their brand, segregated their YG stans and even made it difficult for their artists to collab and do cameos it . Somebody finally came to their senses I hope...

They realized how valuable company stans are. And they can get more stans by pushing inter group interactions

Look at NMIXX and you’ll understand

I would have liked this if 2ne1 and lee Hi were around imo blackpink doesn't really need the YG family thing and in all honestly blinks don't care about other Yg groups it won't work but they can always try.

the whole YG family makes me cringe ngl

Quote from Lady_luck

maybe the finally realized that was part of the brand that made them successful to begin with. The YG Fam angle. They had YG tv, YG fam concerts. Their idols weren't afraid to interact amd chill together at award shows in the studio , post for the gram they also did collabs etc. This all contributed to the YG "cool kids" reputation they got. Then they cut it off like idiots thus killing off a part of their brand, segregated their YG stans and even made it difficult for their artists to collab and do cameos it . Somebody finally came to their senses I hope...

they probably finally saw blinks making wars with all their boy groups and realize that it’s not a good thing.

this feels like a bandaid to me.

hate to YG(company) is not as volatile so it won't harm them as much but the tenacity of the criticisms towards YG is probably finally deemed a little too much so they try to push something as they make a proper response.

This also seems a bit like Cross-promotion: have one fandom interact with another fandom and hopefully have more fans stanning both groups, an increase in sales for their existing customer base.

overall this seems like a move that takes effort to set up for things to work as intended and it seems like they probably wanted to use this as a stepping stone.

*disclaimer: this is my very uneducated guess; i dunno how companies, much less how kpop companies work.

Idk, but i like seeing yge acts together so i won't complain.

Quote from sheryllee3

they probably finally saw blinks making wars with all their boy groups and realize that it’s not a good thing.

Yup. Just look at how the Lisa Kingdom cameo went. Mess. And if they had done collabs before had or if they had showed that same "YG fam " they had with 2ne1 n BB that would have been received much better. They did it to themselves for w.e reason

So when they hold the yg family concert behind a paywall, blinks can throw their money