So a month ago, Spring Day officially hit 5 years of consecutive charting. It became the longest charting song in Melon history in August 2019.
Watch how Spring Day rises and falls in this video; the video starts when it's released.
Fun fact: it didn't hit its lowest rank on Gaon until week 255!
Now what has caused this? It's frankly the biggest anomaly I've seen in my time observing Korean charts. It's clearly a favorite of K-ARMYs, but that alone can't keep a song on the chart, and they have included it in streaming playlists in the past (and the Love Yourself era kept BTS on the charts in 2018 to an absurd degree).
But I was actually very surprised to see it had a fairly normal charting pattern until DNA released, it got a huge boost which corresponded with BTS blowing up with HER era.
One thing that's glaringly obvious by its charting pattern is that it's a spring song, the word for spring is 봄 (which easily influences search trends). Seasonal songs of any kind (Xmas, summer, spring, fall, snow, even rain) all benefit from Korean listening habits that reflect the weather.
Right now actually, spring songs are rapidly climbing charts since it's early March and they'll stick around until around late April. That also explains why it's experienced huge jumps for the past 2 years in spring time (TEAR was May 2018 and PERSONA was April 2019, didn't really effect Spring Day much).
Another thing is that Spring Day was written with the Sewol Ferry tragedy in mind. (Link here for more info: https://www.reddit.com/r/kpopt…_time_that_spring_day_is/). That would definitely influence the Korean public about BTS' image and artistry.
But what about the time in between comebacks and it's not spring? Spring Day for the past month has been above another BTS mega-hit, Boy with Luv. There was no single to help boost it and there is no comeback album on the horizon. The fact that it took Spring Day nearly 5 years to reach its lowest rank is mind-blowing. Do you all have any thoughts?
