Is Treasure proof that you don’t need hit songs/streams to get good sales?

    This is not a drag towards Treasure, they’re talented and have their own path. But people were concerned about their domestic charting(no where near as good as Txt or The Boyz), Spotify streams (not as good as Enhypen) and long hiatus, but they just have 600k preorders, pretty close to Ateez/The Boyz, even more than Aespa. Do they proof that you don’t need hit songs or casual listeners or frequent comebacks to get high sales? They sell the most among Yg boy groups even though digitally cannot compare yet to Ikon or Big Bang at all. Maybe companies should let their own groups do frequent funny variety programs like Treasure?

    Quote from Cold_Wave

    didnt need treasure to figure that out. other boy groups who sell as much might have slightly better streams but still not very much

    But girl groups that sell high all have hit songs in Korea. Why girl groups without hit songs cannot get high sales? Is it misogyny?

    i think there are other groups as well, but who cares about streams anyway :wellr:

    Quote from bbb988

    But girl groups that sell high all have hit songs in Korea. Why girl groups without hit songs cannot get high sales? Is it misogyny?

    fandom. bgs popularity are fandom-based, they have strong fandoms that buy albums. GGs have more general popularity, with fandoms contributing but also GP support being important( since they do a lot of cfs/sponsorships etc).

    Quote from kiwijoon

    I think the words you are looking for is " Bgs can get massive fandom despite no hit or popular songs" - this isnt new and Treasure isnt even the easiest example of this; NCT and SVT (dwc is only 1 song and they havnt surpassed it) have been like this for 3 years now

    but even in Melon, Nct/Svt still charts in top 5, even if it’s short lived or fan-based, but Treasure does not even enter Melon 500(?), so there’s a huge difference yet they still have huge sales

    Anyway stay tuned for Treasure comeback

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    Quote from chanbinhan

    Are you writing a thesis paper on kpop groups? cz I often see you making such threads and ask people unnecessary stupid questions to people

    Weren’t people fighting the other day about how Treasure has the sales not the streams? I’m just saying why fight about that when the two don’t seem correlated. Your group has both sales and streams already so you can just ignore lol.

    Quote from ultraaviolet

    fandom. bgs popularity are fandom-based, they have strong fandoms that buy albums. GGs have more general popularity, with fandoms contributing but also GP support being important( since they do a lot of cfs/sponsorships etc).

    Yes, but the more interesting question is how they get those sales without gp interest, and why gg generally are not able to do the same thing.


    AKB48 is an example of a girl group that could sell way more than their popularity with gp would suggest. They did this by appealing to "whales": single (in both senses of the word) men who would buy very large numbers of albums. AKB incentivized this by including tickets in the albums that could be used to vote for their favorite idol and to get into handshake events (i.e. meet their bias in person).


    I think something similar is happening with kpop bg, but not to the same extent. I think in this case, they are simply able to motivate their (95% female) fans to actually buy the album (usually one) instead of just streaming. Fans do this to "support" their bias(es), similar to the motivation in the case of AKB, but there are more fans with less disposable income (because they are usually younger and from less wealthy countries than Japan).


    Why kpop can't do the same for gg, I don't know. AKB proved it's possible. Maybe less male fans are willing to "support" idols by buying albums, and the possibility of contact with the idol is a necessary ingredient for some male fans to become whales to make up for that? ...and kpop just doesn't want to go there (especially now)?

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