All their global sales are amazing but their global digitals don't impress me bcs of ads on first day.
SM are the only big company using ads for first 24 hours. The reason behind them doing it is obvious but it needs to stop now. I wanted to see the actual hype of nct now on youtube but sm is not saving money at all when it comes to ad views. I know the defenders will say " stop whining it's just promotions blah blah it's fine" no it's not. It would be fine if they were some new group like aespa that needs promotions but they have been in kpop for 5 years now. All I say is do the promotions after first 24 hours if they really want it that badly. JYP have stopped doing ads for their groups in first day so i hope sm realises that the sooner they stop, the better it will be for their groups. This is coming from someone who just wants to find out the actual popularity of nct on youtube no hate.