I heard that SM is planning to launch a group called "NCT Hollywood" for America. Eventually kpop will be adopted in the West and spin off into it's own genre, call it i-kpop (international kpop). Right now there's almost no POC representation in kpop but with i-kpop there's a chance for many POCs to be involved in the genre. Black people have often adopted one genre and turned it into something more musical. They turned poetry to rap, they took the piano and made jazz. Similarly, if black people were free to explore and be creative with i-kpop they can turn it to something that appeals more to Westerners. When I saw this music video produced by Samsung I thought it could be a glimpse to the future of i-kpop. BLM and LGBTX culture would still be trendy years from now so I assume i-kpop to include many of those elements.
Could this be the future of kpop?
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Calling BLM and LGBTQ movements trendy is so offensive.
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Calling BLM and LGBTQ movements trendy is so offensive.
The movement is one thing, but there's also a culture surrounding it. Like there's the struggle for gay rights but also queer culture that has become trendy. Young people today have copied so many terms from black drag queens https://www.wired.com/story/rupauls-drag-race-slang
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trendy? Bruh that's not nayeons bunny hat crazee to be called a "trend". That's a real life movement and a wide range of sexualities. It's people's entire lives not a "trend".
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The movement is one thing, but there's also a culture surrounding it. Like there's the struggle for gay rights but also queer culture that has become trendy. Young people today have copied so many terms from black drag queens https://www.wired.com/story/rupauls-drag-race-slang
The same way we also copied breathing from our ancestors. They did it before us. Doesn't mean it will go out of trend and become meaningless one day. It's necessary to live a normal life....it's not a trend shubs...please take that part out.
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I'm talking about the cultural expression. It's all over social media and the streets, where people are showing their support of BLM and gay rights through emoji, art, displays, etc. The outward expression is what becomes trendy. Like there's thousands of struggles and movements but people mostly keep it in the background, but it's the BLM and LGBTX ones that are more prominently trending in culture
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there's very little minority representation in kpop because it's Korean Pop, and Korea is literally more than 95% Korean and a good chunk of the other 5% is Chinese. If anything kpop groups are probably more diverse than the actual country is.
The rest of the world already has pop. You could argue it's called kpop because of the language, but what does that make songs like Dynamite or Butter? I don't think the Korean language is like this big hook for people or anything, it's obviously the music and pageantry of it all that draws people in, which the western world is more than free to copy off of with their own groups.
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Trend can also used for other. Like upward & downward trend on charts.
p.s this has nothing to do with blm etc. Just clarifying the the word trend is not exclusive to outfits and such.
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I think some people are overreacting. I’ll agree, that movements like BLM and LGBT acceptance have becoming “trendy”. I know y’all might find that offensive, but that’s the truth when talking about the corporate world and how they use these movements to sell products to Americans.
But i think OP is making a HUGE stretch. I doubt BLM or LGBT themes will be included in kpop localization to the west.
My guess is it’ll be the same elements of kpop, but for a western audience. You could argue exactly what BTS is doing, english style promotion with kpop structure (teasers, choreography, M/Vs etc).
On the subject of POC representation? Who knows. IMO SM should have the group be primarily asians, with possible other token races (1 or 2), but I think kpop is a product of SK and should be used to promote asian visibility in the states/around the world (like kpop is already doing). I don’t want SM to lose sight of the good kpop does for asian representation. Also keeping the group primarily asian will help them do good in Asian markets.
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That’s a fun song, cool ad
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But i think OP is making a HUGE stretch. I doubt BLM or LGBT themes will be included in kpop localization to the west.
It would have influence in an inspirational sense. It motivates people to show their pride and not hide their identity from a judgmental patriarchal society. 10 years ago it would have been considered impossible for a show like Ru Paul's Drag Race to be on air but today it's incredibly popular, every women I know watches that survival show. Especially for marginalized groups like black and gay people, who have been gatekeeped out of the media but nowadays there's more representation. Like with the MV in the OP. Would you imagine Samsung using that kind of concept for promoting their products even a few years ago? They would have had scantily clad white women instead. That's because society has shifted. The open expression and queer and black culture is what is drawing most interest now
On the subject of POC representation? Who knows. IMO SM should have the group be primarily asians, with possible other token races (1 or 2), but I think kpop is a product of SK and should be used to promote asian visibility in the states/around the world (like kpop is already doing). I don’t want SM to lose sight of the good kpop does for asian representation. Also keeping the group primarily asian will help them do good in Asian markets.
That's the first stage but eventually as society accepts a genre like kpop there will be many other POCs who make it their own.
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Or we could just call it Pop music, you know, because that's what kpop is. And if you really think we would see any of these representations on a group made by a kpop company, well, I don't know what to say, someone it's clearly very optimistic.
As for the "trendy" comment. The thing is, rarely these communities are benefitting from being on the forefront of culture. Black people CREATED genres. Look at tiktok for example, we see these incredible black dancers and artists create amazing trends, but who gets the deals at the of the day? The Addison Raes of the platform. And that has always been the case.
We can see that in kpop itself, they've took genres, concepts, and more from black/lgbt+ culture and have done very little to acknowledge that. And in worst cases, are outright prejudiced at it.
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Or we could just call it Pop music, you know, because that's what kpop is. And if you really think we would see any of these representations on a group made by a kpop company, well, I don't know what to say, someone it's clearly very optimistic.
As for the "trendy" comment. The thing is, rarely these communities are benefitting from being on the forefront of culture. Black people CREATED genres. Look at tiktok for example, we see these incredible black dancers and artists create amazing trends, but who gets the deals at the of the day? The Addison Raes of the platform. And that has always been the case.
We can see that in kpop itself, they've took genres, concepts, and more from black/lgbt+ culture and have done very little to acknowledge that. And in worst cases, are outright prejudiced at it.
I was just trying to edit smh
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