Think bout it. They’re icing out SM ent and in a way JYP as well.
With Vlive now merging with weverse BH now owns the biggest fandom community in the industry, however with the upcoming Universe from CJ Ent and Bubble by SM, JYP, JellyFish and FNC they do have competition. So how do they leverage that.. by co-investing in the next biggest company in the big 3.. YG! What’s funny is that CJ and BH have a joint label but BH was smart enough to probably but in the contract that they must be on Weverse instead of going to CJ ENT Universe! Smart smart! As they will have an already established fanbase.
Before BH, SM and JYP has a joint distribution deal with iriver (changed to dreamus) now with this deal with YG.. their leaving that deal and going with YG plus.. and in return YG artist will come to weverse brining in EVEN more traffic.
If it’s true that Blackpink (the second biggest kpop group) Somi, Treasure etc. (and remember that allegedly both YG and BH are planning to debut new boy and girl groups in 2021) that’s a HUGE influx of traffic. BH couldn’t risk YG making a deal with the other fan services. With the deal BH is taking away a piece of the pie (dreamus money) away from SM and JYP becuase if I’m not mistaking all 3 owned a percentage of that venture, and their also not getting any of the YG plus+ /weverse coins.
Band Pd was also smart to not limit himself to JUST korea and set up BH America as well as getting western artist to sign up for weverse as well. (Universal Music)
Don’t be surprised if we see some MAJOR artist from America joining. And also don’t be surprised if we start seeing an actual PRINT and promotion of Weverse Magazine.