It's a kpop plot twist.
Imagine in shitty company like yg, instead of being content with lack of songs yet still getting millions, they were actually recruiting people, learning to build their own company, cooking albums/mvs, making valuable connections, all that in the middle of their biggest tour. They do the work to make huge companies trust and invest in them, individually, after leaving yg.
Disagree? Then wait until your fave leave their company, create their own team, and still getting huge deals and money on their own. It doesn't matter if they practice or tour more, because all idols can do that. It's actually the standard hard work.
Anyway,
The most surprising and notable steps they take to me are : jisoo creating app and cartoon character (also continueing games related cfs like pokemon and hello kitty endorsement), lisa in action movie, jennie in festivals, and rosie went all in in music and creation by being honest about her past rs (if she's not having the most successful song, tbh her activities isn't that different than her in yg).
There are actually many idols that created their own label,but most of them disappear into nothing. New Company Route is also source of many difficulties that can hinder their job as artists/entertainers in the future, so i hope they prepare for everything, but again, it's a lot of work especially if you're also the product.
