Which successful girl groups have little lasting impact? 39
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SNSD (4) 10%
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aespa (12) 31%
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IVE (15) 38%
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Other 4th gen groups (3) 8%
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Other (5) 13%
The endless cycles of all subcultures are:
1. Someone did something new/different and interesting then rose to the top,
2. Everyone else followed hopping a bit of success,
3. The scene became stagnant, repetitive,
4. Someone else did something new/different and interesting then rose to the top,
5. Repeating the 2nd step.
Kpop is no different, we've seen too many cases like BP and NJs. The common argument in fanwar "group X just have number but no impact" doesn't sound right, because normally it's hard to be top of the game without came up with something new. And when people knew your formula, they'd study it extensively to apply to their own cases.
TLDR: success => everyone copying => having impact.
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That said, there are still some successful groups outside of the rule:
(What i mean about "impact" here is the long lasting one, not just short trend or big number)
- SNSD: they were successful because SM had resources and negotiation powers to make 9 member appearing on TV all the time, no other company could do the same. By the time 3rd gen emerged, TV viewership had been in decline made SNSD formula losing its effectiveness,
- aespa: got luck with the 2nd peak after that last viral hit years ago. Can't imagine too many groups having thing to learn from them,
- IVE: better than 2 groups above but still not that huge impact compared to their success. They have the benefit of 2 popular ex-izone members, few groups tried recruiting already popular celebs, still not a widespread phenomenon (yet). But I can see others follow their footstep focusing on kid audiences in near future.
- In general, top 4th gen ggs: aside NewJeans and Izone, seems like 4th gen ggs' successes don't affect kpop too much. They can come and go and nothing will change, probably because there are many other top ggs willing to take the position.
Is there anyone else missing here?


