Tide has turned for 4th Gen GGs?

Kpop is always fun to watch because things are a bit unpredictable I wonder how things will turn out for these 5 this year

Aespa is crazy strong internationally now.

Supernova is the best-performing 2024 k-pop song along with Magnetic. And I think because of this, Whiplash might be overlooked a little, but it is up there as well (2nd fastest kpop group song to reach 130m on Spotify, after Supernova), and it's still charting on Apple Music Global.

They were already growing and doing good with Drama, but Supernova-Whiplash skyrocketed their numbers and Drama now also has really strong longevity.

Aespa is becoming a powerhouse internationally now as well. Which is definitely quite satisfying in a way considering how much people loved to talk about them "only having appeal in SK".

Fate was never going to do big spotify numbers.

But it has much to do with playlisting and also halo effect of lead singles.

LSF have heavy playlisting (and discovery for their releases when they drop) which gives them much better streams of their singles, but it also means it gives a halo listening effect on the shuffle/queue to their other songs. I think one of their songs also had a small flurry of virality.

Aespa have also leant a bit more into the pay to play (playlisting/discovery), but not to the extent of hybe, but their use case is more simple - they have strong songs going well right now, and there's a halo effect.

Both Idle's and IVE's last releases were weak, particularly in west, and that diminishes their playlist count, but also just in general the halo effect from having songs on strong playlists or in global chart. You aren't as likely to either directly listen to IVE or Idle if you aren't listening to one of their songs to begin with, and/or have it on the queue as much or in the playlist as much.

Remains to be seen how their next songs do, but generally some of those numbers will actually rise once they drop a new song. Probably keep an eye on IVE's songs over the next few weeks to see if those numbers increase significantly.

TLDR - Yeah Idle and Ive last releases (Klaxon and Heya) weren't amazing on spotify, but it's also the lull of their cycle compared to Aespa, and Hybe have always been stronger on spotify and also quite significantly lean into it with the.. let's call them "tools" offered to labels by Spotify.

Quote from Disevidence

Fate was never going to do big spotify numbers.

But it has much to do with playlisting and also halo effect of lead singles.

LSF have heavy playlisting (and discovery for their releases when they drop) which gives them much better streams of their singles, but it also means it gives a halo listening effect on the shuffle/queue to their other songs. I think one of their songs also had a small flurry of virality.

Aespa have also leant a bit more into the pay to play (playlisting/discovery), but not to the extent of hybe, but their use case is more simple - they have strong songs going well right now, and there's a halo effect.

Both Idle's and IVE's last releases were weak, particularly in west, and that diminishes their playlist count, but also just in general the halo effect from having songs on strong playlists or in global chart. You aren't as likely to either directly listen to IVE or Idle if you aren't listening to one of their songs to begin with, and/or have it on the queue as much or in the playlist as much.

Remains to be seen how their next songs do, but generally some of those numbers will actually rise once they drop a new song. Probably keep an eye on IVE's songs over the next few weeks to see if those numbers increase significantly.

TLDR - Yeah Idle and Ive last releases (Klaxon and Heya) weren't amazing on spotify, but it's also the lull of their cycle compared to Aespa, and Hybe have always been stronger on spotify and also quite significantly lean into it with the.. let's call them "tools" offered to labels by Spotify.

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Don't think playlisting play major role in rather its auto discovery...same as youtube ads. 0n first day, LISA NEW woman had doable of Rockstar playlist yet both have similar stream.

No

yea most of them out done by babymonster, time to move on folks

The tides certainly are not turning in the other direction for 5th gen GG.

The basis of this thread is much weaker than their numbers, trust me.

crazy is currently going viral with the gaming community again LOLLLL

Cute and sweety concept doesn't work in the long run, that was a no-brainer for Ive, and if NJ continues like this, they would face the same probs in the future.

Quote from Yama-Chan

No

Ouch NJ numbers are like half that of aespa. What were u going off bout in other threads?

Quote from dujuduju

Don't think playlisting play major role in rather its auto discovery...same as youtube ads. 0n first day, LISA NEW woman had doable of Rockstar playlist yet both have similar stream.

what is auto discovery? like this smart shuffle?

Like when i activate smart shuffle i would expect more older 2nd/3rd gen songs due to my play history but i get lsfm/aespa/nj even if i dont have them in may play list or search history.

Quote from SeulgisAbs

Ouch NJ numbers are like half that of aespa. What were u going off bout in other threads?

NewJeans are the most streamed girl group on Spotify and already have the best sales in 2025, despite no new releases since June 2024.

That's what I'm going off about. Put any other girl group in their situation, and their numbers wouldn't even be half as good.

Quote from Yama-Chan

NewJeans are the most streamed girl group on Spotify and already have the best sales in 2025, despite no new releases since June 2024.

That's what I'm going off about. Put any other girl group in their situation, and their numbers wouldn't even be half as good.

Well. They're not the best streamed gg according to this post. So