The Ultimate Question - How much sales BTS has to make in its comeback album to judge it as a success?

Le Sserafim's album is a failure, no matter how much last minute sales could be conjured up, since it won't hit its height of 1.29mil (Unforgiven) or even its last album , easy, at 989k or so. All figures are first week sales but first week sales usually take majority of all KPop act sales.

Both aespa and Gidle lost 1/3 of their sales, and these are called successes. IVE held the best, losing maybe 20% OF their sales. NJ had lost about 45% of its sales.

Seventeen declined from 5.0mil, to 2.9M. SKZ declined from 4.6M to 2.3M.

If that is not a bloodbath I don't know what it is.

Now, the big question is how much sales will BTS make.

I have said many times that people who failed arithmetic at grade school played a huge role on BTS' enlistment. They floated the longer career theory, and argued it was better to finish their military services and perform till the end of their lives.

I have argued against it all my life and I am being proven correct.

It would have been much better to continue to rule the world till around 2025 and go their way like a supernova, defeating Taylor Swift, Morgan Wallen and Kendrick Lamar on the way and having a concert income north of 3 billion, rather than going around arenas in their aging bodies to perform in front of an ever dwindling audience.

Sam Smith recently had a duet with Taeyeon. Who would have thought that Sam Smith and Taeyeon would be used in the same sentence? But such is the fate of a has been singer who is only in demand in the periphery.

Some people thought BTS' comeback album would hit 10 million.

But given the general collapse of KPop albums around all corners, Whyknock thinks it will be lucky to hit 3 million, not beating its record of Map of the Soul:7 at 3.3mil.

Which seals its decline decisively.

Quote from redcurtain

I feel like they need to pass whatever Seventeen's record from last year was at the very least. It's wild the three best selling albums ever aren't from BTS. That was unthinkable even in 2022.

That is unlikely now. If it hits 4 mil, realistically, that will be seen as an amazing triumph.

Quote from Afriyieau1

BTS sold 2M for BE $50 one version.

So I predict a minimum of 3M if they are doing whatever they did with BE, or 4M if we are getting just two expensive versions

If they go back to Mots7 rollout with 4 versions at $15-20, then I predict 7M+

After the MHJ mess, no one is going to bite an album for an arm and leg

But even at lower prices I don't think it will hit 5m

Quote from Afriyieau1

And wth has MHJ got to do with BTS sales??

MHJ did a lot for people to see the true nature of Hybe. It is like the moment the bell hits and Cinderella returns to her old self, and MHJ played the role of the bell

Quote from stxr

bc of the high expectations of everyone, they would need to keep breaking records to stay relevent

Unfortunately the record set by Seventeen at 5.1 mil seems to be a huge wall.