My analysis on what happened with NJ!!

I like to make my own threads even though they flop and I'm blaming you, akp, flop!

Anyway.

NJ debut was amazing like their consecutive eras, but we are seeing a drop in some areas and I'll say what I think about it.

KR charts: they are easily one of the best performing act there. They can put tt and bsides to chart high even now when a civil war is happening in their company and tbh they never needed others fandoms to chart in Korea that's why we don't see much of a difference or a drop in their charting. Like, top ggs just need their own fandom and gp.

Spotify: this is where they dropped the most and it's bc they had Hybe strategy that I won't call payola, but it's also something I don't consider that much "organic" and the support of the company stans, specially internationally. Without all of this we can see the size of tokkis and even thought some act like they are a flop now, their fandom size still makes them a top group.

Physical sales: they are still selling well like really well. I think releasing two albums so near each other wasn't the smartest idea, but it is what it is.

We can discuss more things that I didn't mention here bc I'm lazy, but I think NJ trajectory was interesting to say the least.

They started with a big support from multis and in less than two years all this support went straight to hell like we can see and now bc they aren't being so "dominant" people are calling them flops and others terrible names, but I actually think this will change nothing bc what matters is having your own fandom and making sure to get bigger. People are acting like they will disband tomorrow when they still have 5 years to either grow or flop like this isn't the end of the world.. unless they do disband with this whole thing so we'll forget this thread

But what I'm saying is that NJ are having a growth like any other top group with only their fans and gp. It's ok, they are doing good. And it should be like this since day1 tbh.

Anyway, idc what you think about x, y or z user, I'm talking about NJ the girls.

Stream Attention for better life

Quote from Wateris

I like analysis, and as a top group, they are not flopping, there is a difference in how we can view the current result. I do wonder how the fans would react in the future if other Hybe ggs started doing better internationally because the amount Hybe stans they lost will have an effect and had to transfer somewhere. Furthermore, I do think NJ needs company stans even if fans say they don't because let's face with, all the big 4 girl group's strongest mouths were run by company stans. A good analysis, nevertheless.

Oh, I don't think company stans did much for them tbh, I still think 70% of their strength on Spotify last year was bc of Hybe strategy and Illit, LSF and any other gg from Hybe got/will get this same help.

Quote from Wateris

I was thinking NJ had such strong Hybe stans turn out since the beginning was due to how they debuted out of nowhere. A lot of the Army/Hybe stans were exposed to them since get go to amass a very massive following.

Aside from Hybe strategy, one of the peaks of having company stans support is the extra benefit comes with it like noise, hype and SNS promotion from them. I think all Hybe ggs minus fromis_9 has it, just that NJ had much bigger followings than expected.

Uhm, I think sns noise and promotion was indeed an advantage, but on Spotify I don't see it that way.

Quote from Fansamy

I like analysis thread.

I super stan Super Shy. One of my fave Kpop songs in recent years.

To be honest, I'm sick of all the drama.

I liked the drama-free casual stanning before

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Yes, it's actually sad seeing all this hate from all sides.

Quote from Fansamy

I understand.

I miss the times (sounding like an old lady now, but it's only like 2 months ago) when a NJ comeback was something that was celebrated everywhere.

See some people now hating ARMY, but there are quite a lot of ARMY on NJ side. I think some people underestimate how much ARMY hate HYBE.

Don't forget Bang didn't even know Taehyung after he was a trainee for quite a long time and Taehyung called him out on that for not knowing him when he greeted him. ARMY remembers though

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Tbf army situation are like blinks where the bad ones are always involved in fights and loud, but there are still really good ones in the fandom. Unfortunately in this whole mess the bad ones even here are also loud.

Quote from Wateris

If a song gets viral due to noise and promotion, it boosts numbers even more on all platform including Spotify, that's the beauty of having such advantage non-big 4 companies doesn't often get. I guess we think differently.

No, I can see your point. Interesting.

Quote from Minazuki

The less they depend on K-pop community, the better

This! In every aspect this!

Quote from Minazuki

I experiment this with other faves and It's the best feeling as a fan to know being hated/disliked on K-pop Community has zero impact on their career.

Having so much support from them was toxic to NewJeans, so much token stanning. But I believe they are breaking free!

Yeah, I know it too well too. It's like they are finally starting as a fandom.

Quote from DaisyTheGenuine

They are simply flops now and as soon as I stop getting checks from Hybe, you hear a peep from me about those fads

I'm still waiting my check, snakYG

Quote from K-PL

They aren't flopping, but internationally and in Japan so far its not looking great.

Their 5 hit songs, Hybe Boy, Attention, ETA, Ditto, Super Shy, were all collected up for the group before their debut by Hybe.

These 4 most recent songs are all pure MHJ, and while they are good songs, they are not great songs.

What MHJ didn't do in the last 2 years was convert all the masses of casual listeners into fans, because she gatekept the members and promoted herself instead.

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I still think their music is good.

And tbh I don't keep up with their solo activities that much, I do know they go to fashion stuff so I don't understand how MHJ promoted herself more when all I saw about NJ was about the members. I think they just need time like any other group to grow their fanbase. For now they are just sweet girls like I do think we need to see more of their sides, but it matches their concept and image.

Quote from DaisyTheGenuine

I get mine from Teddy

You stole mine too? I'm sure you did! I can't trust anyone in this fandom

Quote from David33

I wanted to say this at least once in my life:

It's funny bc i know you read everything, David. Embarrassing try.

Quote from randkpopstan

Stream hype boy instead of attention snoozefest

Oh, you won't disrespect Attention in my thread !!

Come here!

Quote from marsha3

Ofc they are not a flop, but they went from a Blackpink/Twice potential competitor to a Sistar level of fame. Which is fine, Sistar was a Korean digital Queen. Honestly NJ being dragged through the mud rn is because their "fans" set them up (especially here on allkpop).

Uhm, nope when internationally they are still big. We'll see their real "size" with a tour tbh, but digital wise they are doing good.

Edit: btw the Twice sneak when internationally digital wise they aren't on the same level as BP, sorry.

Quote from BlackpinkHouse

They're not flopping in Korea but definitely underperforming. They're third in peak ULs behind Aespa and Jennie. In fact, their ULs are similar to Bibi/Idle/IIIIT levels. Sweet and Bubblegum will be their first comeback without a #1 and their ULs have fallen way behind last year's.

I think 4th gen's peak is over. If Youngji continues to shoot up and ends both Supernova and Supernatural, i think you can call it for sure. I think the Hybe/MHJ scandal ended everyone in 4th gen tbh, when historians look back on this era, they will point to the scandal as the straw that broke the camel's back.

What a waste. Everyone got hurt. NJ, LSRFM, IIIIIT, Idle, Ive, even Aespa (even though their fans are probably dreaming of a glorious future charting run that will never happen), the long term damage has been done and 4th gen will never reclaim its peak glory years of June 2021 - June 2024.

I think 4th gen top ggs were just never consistently in the top like being the #1 gg for more than two years. We'll still have national hits from them (the 4th gen ggs in general) and HybexMHJ situation changed nothing to groups that aren't from Hybe imo.

Quote from dsc

interesting

Yes