Apparently NJ in 2023 had the biggest year in the history of pop music for a girl group yet they still aren't as big or as famous as Blackpink. All these stats and accomplishments that tokki's spend hours gathtering are supposed to blow us away and make our jaw hit the floor at how huge NJ is but it does the opposite. It just make me look on in awe at Blackpink and how big they still are today with no comebacks in forever and probably no more in forever.
NJ have all the advantages in this era so they should easily be destroying Blackpink but the truth is they never will and even if they get close BTS will comeback and make the world forget that any other group exists besides them.
The longer they wait to drop another album the more it will hurt their brand. Just like every time a member celebrates a birthday and becomes a year older the more that will hurt their brand. That uncle fan from that famous picture who was vistiing with Minji ain't gonna be visiting her anymore in two years. Meanwhile Blackpink aging doesnt hurt them one bit cause they have real fans. And the longer Blackpink wait to come back for a reunion the more the anticipation grows.
I'm not a fan of either group but Blackpink remains in everyone area. Especially NewJeans area.