I'm curious about Hybe's decision to keep Fromis while disbanding Nuest and Gfriend

  • it's 1.8 not 11.8

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    Source sales for Q1-Q3 were 49.1 billion krw, so around 35M$

    F-7XnJ8bsAAzEv9?format=jpg&name=medium

    Thanks for the correction

  • See, you understand this well. That's the biggest reason why Fromis isn't a big deal for Hybe because the girls can't give back much to their company. While both Lsf and Newjeans receive significant investment, they also generate returns. You can't compare those old time when kpop didn't sell as crazy as today and generate profits as much as now. Before, getting cfs and being ambassadors was a luxury, even for popular groups. But now, these girl groups probably make hundreds of thousands just from one of those deals. And for Ive, Nj and Lsf for example, all members have their own cfs and BA deals. Imagine how much money they make by that alone. Also, Lsf made $7.9 million USD from touring in four Asian countries.


    To sum it up, we're talking about a company that wants a lot of money, not a charity that spends a bunch without getting much back. Will hybe and other companies let their groups 'wasting money' on multiple mv, promotion, etc... if those groups unable to generate great profit for them?

    you actually get it all wrong xD


    I've said they are invited everywhere

    but the cost, the investment in MV's ain't there like in other groups

    there were already multiple years in which fromis_9 released just 1 MV

    even this year situation is the same


    look at meenow MV, this ain't high budget at all

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    also they are group which is known even pre-Pledis era as group in which coordi/stylist is shuffling outfits/re-using them doing some cuts and additions


    they are making money with sending members to different events


    for example Saerom is MC in Let Me Know Kpop

    Hayoung is MC in radio show

    recently there was that special perfume collabo between Nagyung, Hayoung, Jiheon, and brand Maison 21G

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    they were always known as group which made surprisingly high views in totally unexpected videos

    examples were Jiheon's learning session, Jisun's ASMR vlogs, and most recently Seoyeon's cover of ZICOs song which got 3.5M views on youtube

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    so what exactly HYBE investing here? in what? the only thing which comes to mind is food expenses and dorm rent, and that's it...

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  • I love blasting love bomb with full volume on my headphones

    please blast 22Century Girl as well!

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  • Well, by the time G-Friend was coming up for renewal, Source was already planning and investing in LSFM.


    G-Friend was losing them money (unfortunately), and LSFM was pretty much a guaranteed profit because of Sakura and Chaewon. There was really no reason to keep them.


    Pledis had Seventeen, so while Nuest left on their own, there was not much reason to convince them to stay. There will probably be sometime before they debut a new GG, so might as well keep the one they have. Especially if they don't net them any major losses. Honestly, I think it was a timing thing. Fromis sold decently, they weren't planning a new GG for some time, so why not?


    They honestly could not treat them any worse, so even when they debut a new GG, they can't do much else to Fromis other than disband them.

    PGDPGT PRETTY GIRLS DOING PRETTY GIRL THINGS

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  • The big money is in touring and merchandising.


    nj and lsf have just started their journey. It takes many years to get up to svt and ideally bts level.


    fromis is doing fine. imo they are making some money, and as long as they don't lose too much money, it is worthwhile continuing there is always a chance for a hit song globally like Cupid.

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