I think the concept of the "IT girl" is slowly dying out

Quote from K-PL

The IT girl is still Jennie.

The current 4th Gen IT girl is Minji. It was Wonyoung, but her moment is over. Current IT girl Jennie >>>>>>>>>>>>>>>>>>>>> current 4th Gen IT girl.

The next IT girl, will most probably be an acting idol like Yoona or Suzy. It could be Yujin.

The money is in touring overseas and merchandising mainly from touring. One decent sized concert will make more money than album sales for a promotion, since there are massive costs for a promotion.

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You’re delusional go back to bed

Quote from itiswhatitisss

And that's because big companies don't care. Why go for individual promo when their top girl groups are making so much money through streams, sales, touring, etc.

Top female idols have no reason to extend to an actress career or variety to stay relevant with the public or whatever now cause they have a fanbase. Wasn't really the case for a while but here we are. If they do it'll probably be more of a passion thing or a few roles and not a full on career.

I understand why so many people are frustrated with JYP's decision to not individually promote their female idols but honestly can you blame them. When both Itzy and TWICE are pulling more money for the company through album sales and touring then they likely ever will through CFs (that go more to the idol anyway)

Big reason why Wonyoung is the only real 4th gen IT Girl right now is ironically cause of the company she's under. She's SSE's biggest idol since the 2nd gen, so yeah ofc they're gonna accept every single CF and commercial that goes her way, milk her (& IVE as a whole tbh) while she's in her heyday before they inevitably fade back into irrelevancy. Yujin is up there for the same reason. Big3 companies have nothing else to lose though cause whatever group or idol they pump out will be successful and popular either way. And this is kinda why I think the likes of Karina etc aren't really getting solo gigs.

What do you think

I kinda rushed on this so sorry if it's hard to understand

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nah

smart companies have both

it girls have been known for not having a lot of activities, but when they do it's something big. wonyoung and yujin are a product of starship to earn money. they are doing a lot now, the buzz is right there, but in reality they wouldn't be able to keep up that momentum on their own. people are going to get tired of them really fast too and because they are not that talented, other group members can replace them, which puts them in a bad position.

it girls can be made for different audiences but always have 3 things in common (outstanding skills, face and personality). cfs need them not the other way around.

things are moving fast at the moment, but that will stop at some point. companies that keep their idols and don't let them do what everyone around them..are actually smart.

the thing with the it girl term...kpopies see a hated idol and call her "it girl" when in reality these girls are just plain annoying. Yuna, Wonyoung, Garam and more. like are they hated because they breathe? not really tho, these girls do shit themselves that is questionable and then everyone wonders why people cringe at the sight of them. please.