I don't find it weird at all. American top 40 has, for several years, probably over-represented the more dreary songs. In 2019 (when Boy With Luv was released) the most upbeat top 10 song was Sucker by the Jonas Brothers. In 2020 (when Dynamite was released), it's probably Adore You by Harry Styles. In 2021 (when Butter was released), it's the increased tempo version of Levitating by Dua Lipa. They stand out a lot in the market with their bright, upbeat songs when so many other artists are releasing midtempo or moody songs. I like moody BTS too, but if they tried to release an introspective song, well them and everyone else. (It's not surprising that Dynamite's year-end chart performance on the Global 200 was 5, and Life Goes On was 133.)
Thread
Do you find it weird that BTS’s biggest hits in America are all bright, bubblegum songs and not their emo/hiphop songs?
People said BTS’s earlier music like Run, I need U feel the most authentic. But their best performing songs in the US are Boy With Luv, Dynamite, Butter, Permission to Dance… all are bright/bubblegum music. Does this feel ironic?
OP