How is SM already mismanaging aespa so early into their career?

Aespa mismanaged themselves with their liveless performance

they sold 1m and sm said that enough

u can fight for yourself now, adios

They will be fine, If RV survived, aespa will. Their next cb will be huge unless they release girls 2.0.

kakao takeover still on? company skullduggery always afoot

Quote from itiswhatitisss

It's sad seeing how they're still technically rookies. No variety shows or anything to feed the fans, just bubble updates. Comeback delays, very little actual promotion for both comebacks and as individuals....they literally do nothing in between comebacks. As soon as Illusion showed potential of becoming a hit they shipped them off to Japan and did like actual 2 performances of it. Where is all the million seller money going to???

Well for

1. Its SM

2. Have they delayed promotions before with other groups? ( SM stans th have stanned many Sm groups, i would love your input plz )

3. Either they came up with something crazy that will make the next comeback even better, spending money on better AE designs, or they are saving it in their vault for the next group to debut

Quote from quarkie

Third word of the thread title answers the question.

I mean

@quarkie isnt wrong

Because all of SM's group CB's were canceled next year, except for NCT 127 and solo artists. Sm is following a different strategy in Aespa. He imitates it's YG. So the starvation tactic is effective. It's not much music that kpop fans want anyway, kpop fans care about Mv Visual, clothes more. SM has been weak on reality show style content. For example, Red Velvet's variety content started only in their 4th year. Also the new generations not as strong as SM's 2nd generation groups in Variety. The 3rd generation is avarage, the 4th generation is weaker in this regard. That's probably why we don't see much content.

SM is never good at promoting their groups like never

Lol gurl are you new to stanning SM (girl) groups?

SNSD: TTS debuts, SNSD essentially gets shelved, Jessica leaves, Red Velvet gets debuted

Red Velvet: rushed debut to overshadow Jessicas departure, Yeri gets held back and then receives hate for life because shes a new addition, RV i would say otherwise is the best promoted SM gg though. We get subunits, solos, some variety things, acting etc.

F(x): SM like obviously hates Chinese people so the MOMENT that they could send Victoria away they did, f(x) was always given the most experimental titles to test the public AND they havent even fucking disbanded yet which is disgusting because NONE OF THEM ARE IN SM. Also not for nothing but SM didnt really do a ton to help Sulli when she was being harassed (not blaming them, just pointing out that ANY idol being harassed for no reason should be defended by their company because idols cant risk their reputation like by contract)

I meannnnn… sm sucks

Quote from Selynn

Because all of SM's group CB's were canceled next year, except for NCT 127 and solo artists. Sm is following a different strategy in Aespa. He imitates it's YG. So the starvation tactic is effective. It's not much music that kpop fans want anyway, kpop fans care about Mv Visual, clothes more. SM has been weak on reality show style content. For example, Red Velvet's variety content started only in their 4th year. Also the new generations not as strong as SM's 2nd generation groups in Variety. The 3rd generation is avarage, the 4th generation is weaker in this regard. That's probably why we don't see much content.

SM is stupid if they put the blackpink strategy to work

1. the competition is huge right now and industry moving fast, they need to establish first before casual stans move out

2. Blackpink had back to back hits which isn't the case for aespa, the only big hit they have is next level

Quote from quarkie

Third word of the thread title answers the question.

So.. actually SM stands for Shitty Management?

For all those saying SM is doing the starvation tactic, Blackpink had more promotional singles than Aespa at this stage of their careers.

They are actually worse than Blackpink in terms of number of releases, something I didnt think was possible

it takes time to get another Kwangya song out of the already depressed SM producers

Isn't that kinda the same strategy that was in place on RV? The launch had a lot of the same parallels, particularly around the timing. People complained that they were going to lose momentum in the gap between Black Mamba and Savage, then between Savage and Girls, and yet each time they don't seem to lose momentum, but only set new sales records, so I don't know why people think SM would change the strategy that is working.

I know there's a recency bias in kpop, but this isn't copying bp or yg, it's copying their own playbook for RV, which also had substantial gaps between releases in the first 2 or so years, IIRC. Despite everyone's gloom and doom on all things aespa every time there's a break, they're doing fine.

Quote from Selynn

Because all of SM's group CB's were canceled next year, except for NCT 127 and solo artists.

None of the comebacks are canceled for next year, what? They wouldn't cancel all cbs except for 127 and solo artists for a whole year.