now that aespa is selling a lot, is NCT no longer necessary for SM?

Yes SM is about to disband them now

But you can earn twice the amount with both...

There is stilL no guarantee they will sold out tours and concerts like NCT does… it is a mistake to compare aespa to NCT tho they are both brother sister birthed from the same company and they are successful in different metrics

If the money wheel ain't broke, why stop it? Two money wheels can get you farther than one too.

Quote from fdblink

But you can earn twice the amount with both...

What?!?! Two big acts can co-exist together?!?!

This concept is foreign!! There should be only one top acts even if they are in the same company!!!!

I don't think this is a serious question but I'll answer.

It's important from a business perspective not to put all your eggs in one basket. Just as it's important to have revenue streams that aren't NCT. people forget there are multiple streams from the NCT sub-units so this is like saying 1 aespa alone can make up the revenue that 4 aespas can.

For 2021, NCT and its sub-units represented about 55% of the company's album sales (10M of the 18M albums sold).

If you applied aespa's one successful album, it would represent 8% of the sales. That's not enough to sustain.

Even though NCT has the largest portion, it's actually quite diversified. There were also substantial contributions from EXO and Baekhyun's solo work. All 25 albums the company released were in the top 100 albums sold on Gaon, as were a solid amount of back catalog albums. That's albums from NCT (all units), aespa, EXO, Baekhyun, super Junior, D.O., Red Velvet, SHINee, Kai, Wendy, Key and Taemin.

Quote from the101

I don't think this is a serious question but I'll answer.

It's important from a business perspective not to put all your eggs in one basket. Just as it's important to have revenue streams that aren't NCT. people forget there are multiple streams from the NCT sub-units so this is like saying 1 aespa alone can make up the revenue that 4 aespas can.

For 2021, NCT and its sub-units represented about 55% of the company's album sales (10M of the 18M albums sold).

If you applied aespa's one successful album, it would represent 8% of the sales. That's not enough to sustain.

Even though NCT has the largest portion, it's actually quite diversified. There were also substantial contributions from EXO and Baekhyun's solo work. All 25 albums the company released were in the top 100 albums sold on Gaon, as were a solid amount of back catalog albums. That's albums from NCT (all units), aespa, EXO, Baekhyun, super Junior, D.O., Red Velvet, SHINee, Kai, Wendy, Key and Taemin.

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Facts.

Why would SM want to miss out on massive album sales, massive touring ability, huge potential for solo work and so on?

bc Samsung phones sell well, should Samsung shut down all their other sectors?

sm is a company, not a kpop fan

It's not about having 1 group sell the most, but all of them sell a lot xD

lets not act like aespa wasn't media played to the moon and back lol