The strategy is pretty simple.
They are doing the Everglow strategy (just harder) - fake it till you make it.
You can even see with this thread, people go 'wow Batter up MV has 200m view - popular group' and it gets them interest, it gets them the profile of a popular group, and that gets them in the 'in' conversation.
Everglow ran pretty well for years on this strategy, with no charting, no album sales, but just massively inflated youtube Ads portraying them as a popular group and a 'top group'. Go back to 2019-2020 discussions about top 4th gen groups, people listing the biggest new groups in Kpop, and Everglow are there despite absolutely nothing to show for it.
It's apparently working very well, because this is not the first time i've seen people point that Baemon are matching IVE/LSF/Idle/Aespa because they have 200 million views on their MV.
Perception is everything. They'll 100% repeat this strategy with the next release too, they'll print ads like crazy, it'll be talked about as if Baemon are extremely popular because of high views, and it's a self-perpetuating promotion tactic.
For how much K-PL always bangs on about fraudulent sales and phantom streaming he alleges, you think he'd be against this.