I think going after idols/celebs in general for this kind of thing achieves nothing. Unless he's got ulterior motives for the posts at the end of the day he and other celebs are doing it for a pay check and little else. It's their job basically and unfortunately sometimes people may do shitty things for money. I mean you could find an idol promoting a any other product that is associated with other shit around the world like Nestlé which steals water. For the average person we are no different, we regularly use stuff that is associated with companies complicit in genocide like phones, websites, food, drink, household products etc.
However celebs who go out of their way to justify/endorse killing kids like Jamie Lee Curtis, Bieber, Gal gdot etc who do so even without any sponsorship or anything and fully deserved to be called out or cancelled