RE: "SM does not realize that Coachella does not matter"

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SM does not realize that Coachella does not matter

Most people at Coachella are there to get high and party and could give a shit about who is actually performing, especially if it's not a headliner or sub-headliner. 88rising so by extension CL/2NE1 also performed on the main stage with no impact amongst anyone who was not already a KPOP stan

Coachella did not even matter for Blackpink, really. At the point BP performed at Coachella, they were already charting regularly in the US and Coachella was the launch point for their US tour. Their first…

OP

Apr 19th 2022

No. K-pop stans don't realize that Coachella does not matter.

Quote from dummi

yo what?? the exposure alone is huge

Quote from QueenMaknae27

It's still an exposure and publicity

It's better than nothing

Quote from SooYoung

it's still exposure and publicity

giving this type of exposure and publicity was never a bad thing, you'll never know some people might be genuinely interest in them after seeing them perform in coachella

I'll clarify just in case someone gets the wrong idea. It definitely matters in the sense that it will give them more exposure, but many K-pop fans, often aespa antis, are wishing failure on them. They want this to be a make-or-break situation when, really, it isn't.

It's a chill, fun event. If they perform great, great. If they give a mediocre performance, it won't be the end of their push for global success if that's what they're aiming for.

The realistic scenario, as I've said previously, is that they'll gain some exposure from this. There's no way they can lose. I think their music itself is what matters most when it comes to earning western appeal. Whatever song they plan to debut at Coachella, I look forward to it a lot! I think that's ultimately what matters more than how the performance itself will be.

Some people want to downplay their Coachella spot, but really, they had to be popular globally to some extent to get there. Yes, some American acts are rather nugu, but when it comes to the international acts, they often have to have a decent following to be there.

Quote from SooYoung

i think the problem is that people are trying too much to push this black/white situation

in the sense it can only be a situation extreme

they can't even imagine that even if aespa doesn't live up to the expectations they have for them, at the end it'll still give them exposure to some people who might like it, MY will be more engage with Aespa after getting a new songs etc.....

and yeah to be honest people trying to downplay their coachella spot are going a little too far in my opinion, i literally saw dozen and more tweet slut shaming aespa for their spot

and the way people are questionning aespa spot when overall aespa is more successfull than most of the other local artist performing

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Absolutely agree. I touched on this a bit in a previous response thread:

Thread

RE: "Aespa Coachella performance could be their big break or career suicide for them in the west"

Replying to:
forum.allkpop.com/thread/94673/
Disagree. Why does it have to be either extreme scenario? Why can't it be something in the middle? The more realistic scenario is that they get their name out there, gain a number of new fans, and call it a win.

Expecting either extreme scenario is unrealistic. Only K-pop fans put so much weight into a Coachella performance. No Coachella performance has made an act significantly more popular overnight.

There's this misconception that Coachella gave …

superyeah

Apr 19th 2022

I think the realistic result wouldn't be either extreme situation, and that's a great thing because all they can do is gain from this. There's nothing to lose; a bit of ridicule from overly judgmental K-pop fans won't take anything away from them. They don't have to go into this thinking it's make-or-break. I hope the members aren't putting that pressure on themselves.

The Coachella audience itself is rather carefree and easygoing, which is very much the essence of the festival. They're there to have a good time and vibe with different genres of music, so there shouldn't be any concern of whether or not aespa will fit in. They will, and it will be fun for everyone who's there.

I think there's too much unnecessary negativity and concern surrounding this. That's expected and still understandable, but I figured I'd give my take on it.

Quote from zuzuhhaa

superyeah sorry i didn't see that you made a thread

It's all good! I've made the same mistake before, too.