I love kpop. I love the music. I think the performances and concepts and visuals are cool too as is the community, but the music is what drives me to be a kpop fan. I would still be a kpop stan even if all I had was spotify.
But I realize that everyone has their own reasons for loving kpop. More than a few people have told me that it's not the music that makes them a kpop fan. A couple said it was the focus on dance and performance. Others said it was the all the extra content that they loved. One straight up told me it was purely about the visuals that kpop brings. Sometimes, reading what stans like to talk about, I feel that the competitive environment of kpop and feeling like they are part of a "winning" fandom is the thing they enjoy. Or even the community and comfort they get from being in a fandom banded together to fight for a nugu or underdog. It gives them a sense of purpose and if they "win", a sense of accomplishment that maybe they don't have in their irl lives. And of course, there is the parasocial nature of kpop.
What do you think. Do you have any theories about what brings fans to kpop? Do you think that if kpop just competed on music alone, that it would be as successful worldwide?