Solo versions good strategy? 17
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Out of curiousity, cause I dont see a lot of albums being released with member/solo versions except some boy groups. Some of them have member CD but they're random so can't choose (e.g. Twice). Are solo versions good strategy to boost sales?
From stan perspective, it will be much easier to just buy the member you stan, especially if you're OT1 stan.
From company perspective, it will be hard to control the amount to be manufactured for each member, since not all members of the group share similar popularity. For example, if aespa were to have member versions, winter and karina versions will be sold out easily while the other two sit in inventory. I think the only group with all solo versions to sell equally well ( more or less) is Blackpink, given that individual girls have massive following. So far, Blackpink only released solo versions for Japanese albums but I dont have any stat
Does anyone have any data of any group to show / share? Might be interesting to study, as this could be good indicator of the popularity of individual members and highlight the popularity gap. E.g., i know RM's fancams always have lower views than others, does that also mean his solo version (if there is any), also will sell lesser as compared to popular ones like V, Jimin and Jungkok?