lol… they used the wrong graph to present this.
the iron grip they have on the people in their 40s tho damn, didn't they have only 15 year old screaming fangirls? 
Not unexpected. BTS are popular amongst older people in Korea which I know goes against the narrative of kpop fans but it is the truth.
BTS were the only non trot artists in older people's demographic in Gallup last year. They were #3 amongst people in their 40s & #20 amongst those in 50s. No one other than trot artists (not even IU) made the list.
People in the age group of 13-39 are usually kpop fans. BTS & IU swap places based on who releases the album amongst those people in that particular year. But those 2 are usually top 2.
Edit : I vaguely remember IU being #20 amongst 40s but not sure.
Does this mean the voters can choose multiple artists?
This is not voting. This is just to show which artists are preferred by which demographic amongst those who used Melon streaming service for this year 2021.
Nope… but with a pie chart you can’t have 100% when others got percentages too.
So what they actually wanted to present here is that BTS got the most picks by age Group by a specific amount of people who participated in this MMA survey( or wherever they got this from)… the right chart to use here would be a bar chart. These numbers make no sense in the graph used here.
Wait - if the survey says that they are the preferred artist in to 20s age range (59% in that age range chose them) how can IU be number 1 in the age range when, at the most, she can only get 41%?
Not questioning IUs popularity (I like her a lot), I just don’t get where people are saying she is #1 for the 20s age group from this survey.
Wait - if the survey says that they are the preferred artist in to 20s age range (59% in that age range chose them) how can IU be number 1 in the age range when, at the most, she can only get 41%?
Not questioning IUs popularity (I like her a lot), I just don’t get where people are saying she is #1 for the 20s age group from this survey.
No IU was the most preferred amongst the 20's so she was given 100%. For every 100 people who preferred IU, BTS have 59 people preferring them in their 20's on Melon in 2021.
What is this measuring?
Popularity/Name recognition OR actual music consumption?
I think BTS would be in the top 3 across all age groups in terms of name recognition. Even those who don't listen to kpop or any music, will still know them as the most famous korean artists of this time.
But when it comes to actual music consumption, that would fluctuate. They would lead among 20's, 30's then drop.
As to IU, she is an exception to most kpop trends in Korea.
It is a mystery,
But when it comes to actual music consumption, that would fluctuate. They would lead among 20's, 30's then drop.
Based on...?
Based on...?
"Would" implies speculation.. not hard data. Just an impression.
If ULs are available age wise, we can be sure. Otherwise it is all speculation, whichever be the opinion.
Based on...?
his bias against bts 
Not really
Yeah that’s really confusing. They should have inserted an explanation.
If you translate what's written in the bottom of the chart it says: "share of 1st place score", i.e., all values were normalized with respect to the 1st place. But if they're doing it like this they should've used a bar chart, not a pie chart. The values probably didn't add up to 100% originally anyway because they must be using listener data and people listen to multiple artists. It doesn't mean 100% of the people in their 10s, 20s and 30s prefer IU, so they shouldn't be using % either.
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Oh, okay. I didn’t get how they were counting them at first.
I love BTS, but I also recognize IU for the Queen she is. Legends both.
Display MoreWhat is this measuring?
Popularity/Name recognition OR actual music consumption?
I think BTS would be in the top 3 across all age groups in terms of name recognition. Even those who don't listen to kpop or any music, will still know them as the most famous korean artists of this time.
But when it comes to actual music consumption, that would fluctuate. They would lead among 20's, 30's then drop.
As to IU, she is an exception to most kpop trends in Korea.
It is a mystery,
Hmm, we shouldn’t be relying too much on conjecture and “they would” here.
Looking at BTS’ title tracks topping Melon charts this year and last, their listener demographics showed that their top 3 age groups are pretty much in the 20s, 30s and 40s. This was reflected in the age demographics of people who read Naver articles about them too.
With that said, we have to take into account the age group breakdown of Melon users in general as well for OP’s topic.
Regardless of all that, this popular narrative that BTS only have 15-year-old fangirls are old, outdated and simply sexist.
Display MoreHmm, we shouldn’t be relying too much on conjecture and “they would” here.
Looking at BTS’ title tracks topping Melon charts this year and last, their listener demographics showed that their top 3 age groups are pretty much in the 20s, 30s and 40s. This was reflected in the age demographics of people who read Naver articles about them too.
With that said, we have to take into account the age group breakdown of Melon users in general as well for OP’s topic.
Regardless of all that, this popular narrative that BTS only have 15-year-old fangirls are old, outdated and simply sexist.
That 15 year girl thing is ridiculous.
My conjecture is not specific to BTS, but rather to kpop idol groups, which fall in consumption with older age groups and the universal preference towards melodies/ballads than bop/busy music with older population.
I am speculating that BTS is not an exception to those trends in Korea either. That's all.
Hence their name brand recognition will far outrank their actual consumption.
But other kpop idol groups may not even have the name recognition.
So I don't know why this speculation is read as a shade towards BTS?
It is true for all kpop groups or most pop genres
It would be nice to know ULs by age breakdown, which is actual consumption, rather than SM likes, searches and articles, which are more indicative of popularity.
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On that 15 year old girls thing, while foolish to allege of BTS alone, there is a dynamic seen in kpop more than other cultural streams, typically it is the females whose career is affected by romantic entanglements due to the male perspective, but kpop, even male acts are careful in that sense, that they might lose popularity if found dating etc. At least it is gender parity, though not healthy.
But again, that can hardly be BTS specific, rather is general trend
Display MoreThat 15 year girl thing is ridiculous.
My conjecture is not specific to BTS, but rather to kpop idol groups, which fall in consumption with older age groups and the universal preference towards melodies/ballads than bop/busy music with older population.
I am speculating that BTS is not an exception to those trends in Korea either. That's all.
Hence their name brand recognition will far outrank their actual consumption.
But other kpop idol groups may not even have the name recognition.
So I don't know why this speculation is read as a shade towards BTS?
It would be nice to know ULs be age breakdown, which is actual consumption, rather than SM likes, searches and articles, which are more indicative of popularity.
Uh, I did mention that BTS’ listener demographics on Melon were mostly in their 20s, 30s and 40s, followed by the 10s, 50s and 60s, but you ignored that and zoned in on my Naver comment which was just made to show that their Melon listeners and Naver readers belong to the same age groups.
The top 3 age group breakdown I stated above was based on Butter and Dynamite’s demographic stats this year.
If you want to see how idol groups, especially BG songs usually fare on Melon, here’s an example:
Edit: I managed to find a SS for their latest release, My Universe since I couldn’t remember the accounts that posted Butter, Dyna and PTD’s stats:
Display MoreUh, I did mention that BTS’ listener demographics on Melon were mostly in their 20s, 30s and 40s, followed by the 10s, 50s and 60s, but you ignored that and zoned in on my Naver comment which was just made to show that their Melon listeners and Naver readers belong to the same age groups.
The top 3 age group breakdown I stated above was based on Butter and Dynamite’s demographic stats this year.
If you want to see how idol groups, especially BG songs usually fare on Melon, here’s an example:
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Thanks, but a comparison needs data from others kpop and not kpop. Not just BTS.
I have no issues accepting that BTS would be most consumed among Kpop, but say when compared to a trot singer like LYW, with age groups in 50s, do they do better?
Or for the matter other kpop groups?
Tears down the 15 year old screaming girls narrative(you all know who I am talking about). But then again it shows how misogynist the world is to young girls.
Well, I hope this allows people to stop using the 15 year old narrative. Not all Armys are 15 year olds and even if they were there shouldn't be a problem with it.
In that case, I can’t really navigate Melon’s site since it’s all in Korean but if it counts since IU isn’t regarded as an “idol” in Korea, I managed to find a SS for her Strawberry Moon UL breakdown:
In that case, I can’t really navigate Melon’s site since it’s all in Korean but if it counts since IU isn’t regarded as an “idol” in Korea, I managed to find a SS for her Strawberry Moon UL breakdown:
Yes IU is a difficult parameter to use. Kpop but not idol-group which is the kpop standard.
But even she drops with the older age groups, per the picture.
Anyway, my impressions are from channels like popsori who claim kpop drops as people hit 30s, 40s.
And I think a differentiation should be made between name recognition and actual consumption.
That's all.
Whether my impressions are correct or not, irrespective among Kpop consumers, there is no doubt that BTS are on the top.
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