its just an opinion so no need to jump on me
As I said in title big hit / HYBE is destroying bts . after butter they had an excellent opportunity to show something new and great to new fans but they came with PTD which made half of old fandom ran away. After that no music at all except for a collaboration song and still no news about music in their corporation meeting thingy.
I would be happy if bts were resting but they are still working their asses off over absurd merchs,ads and idiotic wattapad content.
I have observed that most of the army's now a days are multis and many are not interested in bts content anymore
You can easily see a decrease in their twitter engagement, twitter mentions and YouTube views in last 2 months. Their last online concert wasn't much of success either although boys work their asses off for it. Their korean fans are extremely angry and bigit is not paying any attention to it at all. Their votes for MAMA are half of last year.
In short bts would loose their popularity if big hit didn't get their shit together