A relaxing, chill summer song instead of a hype dance song in an era where people are still struggling with CoVid and quarantine.
A Latin-influenced title track (with plenty of well-written English lines, official Spanish subtitles, and a full-on Brazilian bossanova beat) at a time when TWICE is expanding their global reach to international markets.
A different genre and style from what TWICE has been known to do for their title tracks, and yet clearly still a mature and well-produced song that gives cheerful rather than dark vibes. Also, very different from the ongoing trend of hard-hitting beats and EDM dance music currently dominating Kpop girl groups.
A song with relatively-simple and straightforward choreography when Jeongyeon is possibly still worried about the aftereffects of her neck injury.
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What do you think about the strategic combination of all those factors involved when the A&R team was choosing this song as TWICE's title track?