Is it just me who’s actually curious to see what Nj will look like under Hybe without Mhj involved?

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    Hybe is really inconsistent with how they handle their girl groups’, and sometimes it just goes downhill. But I am interested to see what direction they have in store for Nj. For me, Hybe feels like a one-dimensional company where their groups overlap a lot. I mean, YG is kind of like this too, but they don’t have tons of active groups at the same time.


    Like, Lsfm and Katseye lowkey feel like they were made from the same cookie cutter. The only thing saving them from cannibalizing each other is that one is more West-focused and the other is more Asia-focused.


    And then there’s Nj and Illit… people were already complaining way before anything even happened. Honestly, it kinda worked out for Illit that Nj weren’t really active when they debuted, so the girls eventually managed to grow past all the accusations. But now that both groups are under the same “management", what’s going to happen now?


    Look at this most latest “original” aesthetic from the new Ador for Bunnies Day… if I’m being real, it fits Illit’s vibe more than Nj. Nj’s aesthetic is usually cleaner, clearer, more cohesive if that makes sense while Illit is more chaotic and playful.


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    This was last year when Mhj were still around.


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    I’m honestly just curious how Hybe’s going to draw the line between Nj and Illit because they're never the best at something like this. And with the rumours that Soumu and Pledis are debuting girl group next year, I’m kinda scared the whole “overlapping hybe girl groups” issue is just going to get worse.


    Nj being under full Hybe direction is a 50-50 situation. It could turn out better than Mhj’s approach, or it could go the opposite way. Marketing-wise, Hybe’s guerrilla tactics are top tier, while Mhj was never the strongest in that area anyway. That's at least the plus point here.


    And honestly, up until Unforgiven, Lsf had the most solid albums among 4th-gen girl groups for me (even though their music dipped after that for my personal taste).


    So it’ll be interesting to see what Hybe store for Nj. And now that the members are getting older (4 of them will in their 20s next year), I’m curious how Hybe will mature their aesthetic and sound. Their whole vibe so far has been very fresh and teenager-y, so I wonder what “grown-up Nj” under Hybe will be.

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    I think if they are smart, Ador will continue to be relatively isolated, creatively, from the rest of the company. IE, no BangPD, no 13, no Pdogg etc.


    Which it sounds like they were doing with all the talk about Hitchhiker being their main producer? I know he has the detractors, but I can sort of see the vision there.


    I think they could do something interesting if they tried, but I worry they're not motivated to try because they don't see NJZ as a long-term proposition. IE, to them, achieving further success with NJZ will just mean that they will have a stronger competitor after the contract expires.

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    Imo NJZ shouldn't change their concept, they have everything to go down a magnificent path and their sound was/is indeed different from usual kpop, but I don't think Hybe can do much with their "quality" and in the end I don't really trust them that much to so something so well done like NJZ was..

    But who knows, let's see what they'll bring to NJZ....

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    Quote from monalisalove

    Unfortunately even if you block them, you can't see their posts, but they can see yours just fine and interact with your threads and even quotes...

    This honestly pisses me off a bit. I blocked them because I didn’t want any of their opinions or for them to be in my space. Now it makes sense why BignorBang kept reacting to me before even after I blocked them. Thanks for explaining.

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    I'm seated for their next comeback. Seems hype has cut all ties with anyone whose worked with MHJ and NJ in the past. I think losing 250 as a producer is as big as MHJ leaving, he's produced nearly all their music and created their signature sound. Hype will probably give them a song about tuna casserole a la gnarly and spaghetti ;( .


    my fear, apart from retaliation from hybe is that Hybe does not know how to create a cohesive concept, and it's just about copying what's popular in the west...

    Edited once, last by 2PS1 ().

    Like 3
    • New
    Quote from 2PS1

    I'm seated for their next comeback. Seems hype has cut all ties with anyone whose worked with MHJ and NJ in the past. I think losing 250 as a producer is as big as MHJ leaving, he's produced nearly all their music and created their signature sound. Hype will probably give them a song about tuna casserole a la gnarly and spaghetti ;( .


    my fear, apart from retaliation from Hpye is that Hybe does not know how to create a cohesive concept, and it's just about copying what's popular in the west...

    Well said! I know kpop fans are boring and want groups to "always change concept" to be called true artists, etc, but for me if a group does a concept so well planned and with such variations like NJZ I wish they would stay in that direction for some time.... But seeing Hybe gg music, while I do like the style, I don't think it matches NJZ at all.

  • AllKill VIP
  • AllKill VIP
    • New

    it doesn't really matter what NJZ 2.0 will look it under Ador without MHJ because the narrative will depend on their success (or lack thereof)


    if NJZ comeback is a huge success the narrative from one side will be "see I told you so we don't need MHJ" whilst the other side will be like "see NJZ is popular/successful enough to carry it despite Ador"


    and vice versa - if they "flop" the narrative will be "see NJZ hiatus caused them massive loss in support and are unable to bounce back even with their fans or their fans are abandoning them" vs "we need MHJ back or hybe is giving them shit music that not even NJZ can carry"

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    Interesting post. That shift to messy, childlike designs, is following a general design trend right now (MHJ’s ooak branding was similar). So I’m not sure we can read too much into it.


    Recently I’ve been thinking about what it would have been like if NewJeans had come back with Not Cute Anymore. I think they would have pulled it off just as well as illit did.


    There will likely be loads of overlap between the two. That being said. I hope NJ never do “magic girl’’ and keep doing y2k instead, and I hope they don’t get beep-beep-boop style choruses.

  • AllKill VIP
    • New

    Hybe follows international trends and have some kind of western validation obsession (remember when all their groups were Micheal Jackson 2.0 , wtf was that?).


    Apart from their first three songs I don't like any of the New Jeans songs but even I'm worried about them botching everything up. I could see them shifting to a Jazzy vibe as a mature group which is not going to happen fully under Hybe.

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