As much as I love TikTok, especially the content coming from official K-pop accounts of groups, I also feel like it destroyed K-pop fans' attention spans.
Some groups are releasing new longer content all the time, with multiple variety shows on their YouTube channels, but it seems like nobody even talks about it because they can't be bothered to watch these episodes.
Even for popular Korean variety shows, it seems like people only watch snippets that went viral thanks to TikTok videos or X posts.
5th-gen groups, such as izna and MEOVV, are putting out new content all the time, but I still see people complaining that they don't have enough content.
K-pop fans today aren't putting in the same effort into stanning anymore. They don't actively seek out content or do their own research. Instead, they rely on tech algorithms to feed them.

