Imagine thinking this girl group doesn't have by far the strongest brand recognition in Korea

This is the only rhythm I'm feeling.

Right now I think they are the biggest kpop act in South Korea including the brand power you mentioned.

I just read the same sentence from KBS about Blackpink. What on Earth is "Soft Power" anyway? 🤣

It's obvious NJ and even BP has an impact in Korea and Asia, but neither of them are even close to SNSD yet. Maybe NJ, one day, but what SNSD did is not even replicable, because they did it without social media.

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K-News talks about Korean Soft Power and chose BLACKPINK as a representative for that subject!

Only after years they finally give them the acknowledgment they deserve lol… but how do they say it ? Better late than never! And they ain’t even active as a Group lol.

x.com/blackpinkglobal/status/1…&t=YIhT1s9QsTlASP5KvJCZXQ

SandyBee3

Aug 16th 2024

Quote from Varenka

If you're the publisher, then you have to publish if you have confidence in your metrics. But if it's not legit now, then it's possibly never been legit then. I never want to see a Bunny ever reference this list again if they denounce it now

I wanna know what metrics or formula they’re using for these rankings to not even have NJ in the top 30 🤦‍♀️ they got nugus ahead of NJ like bitch be fr 😂🤣

I think brand reputation may also take in negative sentiments into account when accounting the value.

These recent free ads are nice.

Maybe not free, but $10000 won to cover travel and meal expenses.

¯\_(ツ)_/¯

Click for August Individual Rankings

RV, BP, Twice 3-5 members in top 30

Aespa 4 members in top 30

Ive 3 members in top 30

Lsf 3 members in top 30

Kiss of Life 3 members in top 30

NJ 1 member in top 30

I don't understand, Mincheonji, call the brand reputation and complain that all these recent free ads should given them bonus points.

i saw like an article about how the brand ranking is run by some advertising company

Quote from DaisyTheGenuine

SNSD does not have nearly the same global impact as Blackpink or NewJeans. Japan is probably the only place where they outpaced them

What? They're literally the first Kpop group that performed in an American Late Night TV show.

Sure, they never did a World Tour as a group in the US or even Europe, because SME is an idiot, and they're only doing SM Town Live World Tours, but it's not like SNSD wasn't recognized by the media in the US. I mean, the biggest Music outlets called them the Kpop girl group templates and Legends and so on.

Of course, their global impact may not seem as big as NJ's or BP's, but that's ONLY because back then people didn't use social media. The sad reality of our world now is that people making assumptions based on some random Tweets or Tiktok/Insta videos. Not to mention streaming numbers.

SNSD never had that privilege.

It's like comparing and older blockbuster movie like Titanic's success with a new MCU movie. 1B Box Office numbers in 1997 worth 10 times more than now.

The same goes for musicians. Back then, 100K album sales were like 1M sales nowadays.

Quote from YamaChwan

So any "brand reputation index" that not only doesn't rank them at the top easily, or even worse, outside the top 30, is a total joke.

NewJeans has so much power in Korea that their covers of Japanese songs while they were performing in Japan went so viral that the songs by the original JAPANESE artists began charting in Korea.

So, the whole point of your thread is that you're angry because NJ is not even in the TOP10 in Brand Rep Ranking?

I mean, seriously, how many times did I told people that Brand Rep is 100% about social media trends? It does NOT represent REAL brand reputation. It's just a freakin' Twitter Trending list. It doesn't matter how big a group is if on social media there are more negative talks about them.

You should blame their toxic leader, MHJ for NJ not being on the top anymore. She's the MAIN reason NJ is flopping, at least on that list. And if NJ will disband, it's her fault too.

Lastly: NJ didn't do anything special in the music industry. Their songs didn't bring back anything that wasn't here before them. The RnB and Hip Hop genre is in Kpop since day 1 and many other groups do the same. They're just not as mainstream.

I expect more from a guy who actually knows something about Kpop. Your own faves did music in the same genre and style many times. So, it's not like NJ is reinventing it. They just do what others too.

Quote from DaisyTheGenuine

And the boys still flopped here in the states.

Even for 2nd gen, with all the limitations they had compared to now, id put wonder girls and 2ne1 ahead of SNSD in that aspect

Please, do some research before you say something that's not even remotely true! SME didn't do any US promotion for SNSD, unlike YG or JYP. So, this isn't even a fair comparison. What SNSD achieved in the US, they did it without any help from their company!

Also, this:

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First, that doesn't hold up because despite Titanic being over 20 years old, it's still one of the most impactful movies with more cultural significance than any marvel movie

And shoulda, woulda, coulda aside, like you said: NewJeans and BP have more impact global ergo they should be cited as significant in soft power influence.

You don't understand what I'm saying. What Titanic achieved is 10 times bigger than any MCU movie. It happened because the movie was quality, and with inflation it's worth even more now. It was a massive success when blockbuster movies weren't as popular.

I mentioned Titanic vs MCU, because SNSD vs NJ and BP is kinda similar.

NJ and BP only influence the kids on social media, but SNSD influenced everyone, not just young kids, in a world there were no social media or streaming. They're the Nation's Girl Group for 17 years for a reason. These 3 groups aren't even comparable, because they're not even in the same league or even in the same type of game.

Quote from Mandickay

Let's take a look at the August Girl Group Member Brand Reputation Rankings:

07. Apink’s Jeong Eun Ji

15. BLACKPINK’s Lisa

Has anyone spotted Jung Eun Ji as the cover girl on the August fashion magazine cover or a large outdoor advertisement in August? Lisa just became a global ambassador of LV but she is ranked 15th, hoho. We've all seen Danielle's (NewJeans) Celine giant outdoor campaign, but she wasn't even in the top 30. The whole ranking is just a laughable farce.

Display More

No offense, but do you really want to compare one of the biggest and most loved Korean Idol with Lisa? Be serious. Eunji eats Lisa alive for breakfast any day. She's not only one of the best vocalist and soloist, but an actress, musical actress too, not to mention a MASSIVE Variety Show host, and Music Competition show judge and producer.

Brand Rep is 100% about KOREAN social media platforms, so Lisa has zero chance, basically! She's not even promoting herself in Korea anymore. The general public doesn't give a damn about lame ass fashion brand deals and billboards.

How many times do I have to tell all of you that Brand Rep ranking is 100% about SNS? The stats are based on how many positive and negative comments you can see on these KOREAN PLATFORMS! If someone have more negative posts, they won't be in the TOP10. Simple as that!

If you think your faves are the biggest, stop whining about a lame list that only idiot kids care about. This is like making a fuss about Twitter Trends. Ridiculous. 😂

Literally the most domestically impactful korean girl group debuted since... 00s

If you disagree, disagree talking to a wall

Quote from David33

Please, do some research before you say something that's not even remotely true! SME didn't do any US promotion for SNSD, unlike YG or JYP. So, this isn't even a fair comparison. What SNSD achieved in the US, they did it without any help from their company!

Girls Generation flopped in the US. And as you yourself admit, The Boys was in fact promoted. Hell, they even made an English version. Do you know why they never came back to promote another song or tour? Because they flopped.

Quote from Popper-of-Ks

Girls Generation flopped in the US. And as you yourself admit, The Boys was in fact promoted. Hell, they even made an English version. Do you know why they never came back to promote another song or tour? Because they flopped.

You call this a flop? Use your brain, for Christ’s sake! Loot at those Billboard charts! Sure it wasn't their biggest success in the US, but if charting in the TOP5, TOP10 and TOP20 is a flop, what should we call a song that it's not even in the TOP100?

Again, SNSD was NEVER a flop in the US! Since The Boys, they were charting on Billboard every year, even with FOREVER1. Without any PR, because after The Boys, SM didn't promote them at all. That's why they were never in BB's main charts.

Névtelen.jpg

It's easy to ignore facts and calling someone a flop, because you're too lazy to do research.

Quote from DaisyTheGenuine

And that's great and all, not necessarily true, but great ramblings from a boomer in the rocking chair

I meant to say, SME didn't promote them after The Boys.

Also, what I said is 100% true. SNSD, BP and NJ are not in the same league. Neither BP nor NJ would survive the 2nd gen.

Do you know how SNSD started their career? With a freakin' Black Ocean! A group like BP and NJ would never survive something like that.

Like it or not, BP won't be remembered as the best group, or even the biggest, because NJ or some other group will beat their records eventually, but SNSD is still on the TOP after 17 years, and only a handful of groups can achieve that. That's why streaming numbers doesn't matter.

Look at SNSD, 2NE1, Bigbang etc, they're still the biggest and most loved groups. Do you think BP or NJ will have the same journey, when out of 1000s of groups there's like 10 who can say that?

95% of the Kpop groups fade into irrelevance after 7-8 years. Especially if they're not active anymore.

Wonder if we're gonna see BP or NJ coming back after 5 years of hiatus and still charting in the TOP5. Till then, this discussion is meaningless, honestly.

All those popping veins replies over nothing... The free time to hate on groups you obviously hate, but still try to act like it's not hate, "it's just fact, kids" like.. embarrassing.

Anyways, NJ is the biggest kpop group in Korea since last year right now as I said earlier in this thread and I won't derail the thread naming the other gg just bc i didn't have the courage to reply in the other thread so I had to bring it here to give my so fact opinion.

Quote from YamaChwan

This thread literally has nothing to do with SNSD or any second generation girl group.

Stop derailing the thread. SNSD's relative popularity is completely irrelevant here.

Mate, you said this, and you're expecting people to agree with you when it's not even true? Come on now...

Quote

"Imagine thinking this girl group doesn't have by far the strongest brand recognition in Korea"

Of course, I mention SNSD, because NJ is not in the same league yet! If you wanna talk about popularity, or REAL brand reputation, then, the topic is obviously not only about one group.

Quote from YamaChwan

I'm obviously discussing currently ACTIVE girl groups not legacy acts who only release music every 5 years like BLACKPINK or SNSD

Releasing music has nothing to do with how big a group brand recognition is, especially because SNSD is not only about music. The fact that they released one album in SEVEN years since they stopped being active, but they're still in the mainstream media, proves that they're stronger than NJ in Korea.

Again, this is just being recency biased, and delulu as well, because they're your faves. I'm not saying NJ is a nugu group or not massive, but SNSD is still on the top after 17 years, that's not even comparable with a 2 years old group. Sure, multiple songs from their new albums are charting in the TOP100 in Korea, but all I see on SNS is people talking about their toxic leader MHJ and the probably even worse Bang PD's Kdrama.

And you wonder why they're not on the top of Brand Rep. Their own fans only talking about MHJ vs Bang PD all day, and not about their songs. Also, don't forget the massive backlash because of their Coca-Cola ad and CF.

If you think all these crap won't affect their image, you're naive.

I don't really care about brand reps or fashion deals or even charting, but it's not surprising at all that NJ is not on the top.

Quote from DaisyTheGenuine

Do you wanna fight, or what is that even mean?🤣