This strategy obviously worked for Brave Girls and Rolling, but I've been wondering if again for something older, with a much bigger group.
I'm seeing tiktoks and reels EVERYWHERE using Twices Look at Me. Maybe I just follow a lot of Korean and Japanese tiktokkers but it's blowing up again.
Should Jype and twice capitalise on this with some degree of repromo of the song? If they do, what form should it take?
How should groups capitalise on their old songs blowing up again?