I wonder if GP never really liked Itzy's songs since the beginning

GP just have bad tastes. They

are the 4th gen gg who have

the best discography

i think gp liked them until wannabe then the music quality started to dip and so did public interest

they had good music in the beginning though. i liked wannabe and dalla dalla (icy was a hard miss) but afterwards it just didn’t hit right despite having the rare good release like loco. itzy was always known for their strong unique performances which made them stand out a lot. but now groups like lesserafim and nmixx are doing wonders on the stage and a way better job than itzy imo. with so many new groups clouding the market, it’s obvious the gp moves quickly onto the next big thing. jyp shouldn’t have debuted nmixx so soon after them. as the youngest girl group, they had some sort of attention to them. but regardless, they’re still not nugu in korea (big 4 privilege) so the right song could give them a push maybe — similar to sneakers. but i think jyp would rather focus on nmixx as they have so much potential.

It's just normal, groups from big established companies will always get a boost of popularity and hype before and at the debut, but after the first 1-2 years the hype dies a bit and it's more important the groups deliver. ITZY just have too many boring songs, even if they have some good ones. Aespa is pretty similar in my opnion. ITZY also have the problem of debuting at the peak of Twice and BP. A group like NJ have the benefit of debuting when Twice and BP are in decline already for some years. But it will be intresting to see how NJ can keep the moment during 2024-2025, I have big doubts about them.

Korean people never cared about itzy beyond dalla dalla. All their other songs have mid to flop to no charting.

International stans liked them until the release of sneakers. Most were put off by it and also new ggs like nj,Ive,lsf were just putting out much more pleasing sound.

Jyp didn't have what it takes to get them out of floppery.

Itzy is one of the many "boy groups in drag" the industry was pushing at the time of their debut. NewJeans ended that nonsense for good, but many in the industry are still struggling to recalibrate.

With a more feminine approach and a name that didn't sound like a skin condition, Itzy could have been a lot bigger - the members themselves have the looks and the talent.

General public are like sheep. They only go for what is currently trending. When they don't perceive something as trendy they don't go for it. When the y2k sounds becomes stale they'll hate it too.

Itzy are in dire need of better songs, it's like whoever puts together their albums isn't even trying these past few years

Let be honest here, JYP was never going to figure out how to mature Itzy's sound, which is why their music just got worse and worse with each comeback and more confusing. going from Dalla Dalla to Icy was the first sign JYP was confused with what to do with Itzy and never really planned anything out.