JYP pushes their girl groups the way they do today not because of Suzy but because of Twice.

  • The statement about JYP being traumatized by Suzy's success is not accurate for me. That company not traumatized to whatever happens with Miss A. It's obvious when Jyp tried pushing Tzuyu to emulate Suzy's success early in Twice's career, but the flag incident caused them to shift strategies and focus on promoting Twice as a cohesive group instead—probably originally at first, only until the controversy died down. However, it slowly became part of their identity instead of just a temporary PR move, as people love Twice as a team. Twice became a well-loved group known for their chemistry, relatable image, and strong teamwork. It works really well, and Twice has a huge stable fanbase with huge sales since their rookie era more than Jyp's gg before them thanks to this too aside from their good choreography.


    Overall, Jyp's strategy with Twice has proven successful, as they have a strong fandom and continue to sell well after 7 years, unlike Jyp past girl groups. Jyp was also able to renegotiate contracts with the entire group, benefiting the company.


    For Itzy and Nmixx, JYP seems to stick with the group-focused strategy that worked for Twice. Why fix something that isn't broken, right? It worked for Twice, and it will likely work for Itzy and Nmixx too. It will make things easier for the company too, to just focus on the group mostly instead of handling each members' schedule. However, Jyp may have overlooked the importance of media relevancy in this generation of K-pop. Which is why it's not smart for them Jyp to fully make these two groups following Twice step in term of this. And also, the gg competition today are really fierce where before compared to 3rd gen landscape.

  • Obviously it held the girls individual potential but from JYP's view, it was the best choice especially when Twice become as big as today. This strategy helped them get where they are today and stay relevant even without recent hits. They have truly dedicated fanbase compared to their senior. Twice had a packed schedule as a group in their early years and only eased up recently after renewing contracts. It's sad but it's also what make their fanbase really loyal. Jyp didn't have much company stans during their debut like SM and YG so Twice need to fight really hard to built that. So, it's even harder for any of them to do much solo activities.


    And it worked well for Twice because, back then, the whole group, especially Nayeon and Tzuyu, was still popular without individual activities due to less competition. They still have hit post after hit post in Korean forum without doing anything. That's why it worked for them, unlike Itzy and Nmixx. Jyp seems to not move on yet with Twice success and thought every gg under them will be like Twice.

  • Overall, Jyp's strategy with Twice has proven successful, as they have a strong fandom and continue to sell well after 7 years, unlike Jyp past girl groups. Jyp was also able to renegotiate contracts with the entire group, benefiting the company.


    with all due respect I've said this before so I'll say it again JYP did it deliberately!!!


    we know how big twice are but throughout years 1-6 the members have very little solo activities in fact half way through year 7 they had more solo activities then than the entire previous 6 years combined!!!


    hell twice only got their IG accounts last year (year 7)


    SKZ only got theirs this year (year 5)


    itzy still don't have theirs


    I've said this before but JYP is very very clever and devious...


    the less individual activities one has the more the person has to rely on the group...especially for female idols

    female idols do NOT renew with the same company (only three have in the entire kpop history) and thus female idols need to plan their future accordingly - do they want to quit the entertainment industry, marriage/children?, continue being an idol, actress, singer, model, mc etc etc - guess what? a lot of that relies on SOLO activities - since one cannot rely on the group when most GG disband after 1st contract renewal...


    so what does JYP do with twice - prevent them from having any solo activities and thus what do twice do - renew with JYPE!!! all of them - they are in fact the biggest group in group history for all members to renew with the same company they started with...


    compare that situation to BP (the comparison I'm making is only in regards to renewals not music or anything else)


    as shit is YG musically the members of BP themselves have a shit load of solo activities and guess what - that means more opportunities for them individually depending on what they want to do in the future and more opportunities mean that the individual members of BP no longer have to stay within YG


    I for one am liking these long negotiations between the pinks and YG - why? cos they (BP) have bargaining power!!!

  • I truly do not believe its strategy

    JYP has always sucked at solo careers and management with little in place to call out leadership over it. 2PM called them out and got shut down. All of their soloists have called them out for being shit, that's why they dont have any anymore. Day6 Jae called them out.


    JYP's "strategy" is to milk things past the point of viablility, both of idol groups and the idols themselves


    Suzy got lucky and Twice got lucky

    BLACKPINKJESSICAMEOVVNEWJEANSSEJEONGTHE ROSETWICEYERIN BAEKYUKIKA

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