IVE's recent era confirms is impossible to do well in youtube without using ads

It was always obvious that youtube views were crazily inflated and only deranged kpop stans cared about their meaningless records. Yes yt was growing but not to the extent that a video could suddenly see a boost of 100m views in a single day after only less than a decade of the platform’s growth. Western artists did chase after those records for awhile but once kpop stans started hacking the system with their insane mass streaming and ads, no one gave a shit about artificially increasing views anymore besides kpop stans, and we’re only now watching the bubble burst on the kpop side after it already did at least half a decade ago on the western side. That’s why it’s always funny to watch some people still brag about yt views nowadays as if it means anything lol. To a certain extent the same could be applied to the obsession with bragging about spotify and physical sales inflation and whatnot, but that’s a conversation for another day i guess

Quote from randkpopstan

JYP didn't used ads for jihyo and onces could barely do 15M views after a month, misamo was doing barely better doing like 20M after 2 weeks without ads but when japanese onces bought ads the music video gained 50M of views in like 3 weeks

MiSaMo's Do Not Touch is among the fastest for Japanese MV views of a JYPE group but that has more to do with Tik Tok.

JYPE absolutely spent money for Ads for JiHyo and MiSaMo's MVs, just as they did for Itzy and VCha whom didn't perform well either, at least by "Kpop standards for MV views"

You can't buy Ads and expect you will be buying views for the MV, it doesn't work like that or you'd have billions of views from big companies for any video they have.

The basic rule of thumb is that the Ad needs to be clicked on, then the video viewed for at least 30 seconds for the View to Count on the Video.

But Youtube also limits the amount of views from an IP per 24 hours so it makes more sense that groups like BTS and BP have high amount of views as they represent a higher number of unique active viewers.

But even YGE and HYBE buy ads for thier groups

Quote from randkpopstan

And youtube is basically unusable without premium or an ad blocker now, with all the changes of policies most of the time kpop fandoms didn't even knew what the streaming rules were.

It's always hilarious being in a fandom during comeback time and seeing different fan twitter/gram accounts post these long convoluted rules on how to stream the song/album on different platforms.

Each time a different iteration of the "rules" designed to trick the platforms rules and data gathering methods, but all almost entirely full of shit speculative nonsense...

Quote from randkpopstan

Yeah this is ridiculous, what happened to the game i love?

screenshot-www.youtube.com-2023.10.16-16_57_20.png

God damn it I hate this cretins face and weird, creepy pedo grin so so so so much. Want to test $1 vs $1000000 brick across it.

Pretty often companies buy fixed 40 - 50M adds and after then their views are stucked below 100M if they don't have real views. Gidle Queencard have 250M views and IVE I am have 170m views. Large portion of them are real views. If the song is good it is still doing good in YT.

MR Beast is another story. He is like trendier than all kpop groups combined. He have got like 80 - 90 million subs in a year.

that's really good actually. We finally have organic numbers again

Quote from Fansamy

Now that I think about it: how did it happen so quickly? Not that long ago it was all about Youtube and now it's all about Spotify. Spotify has been around for a while, so it's not the new thing everyone is trying. Why did nobody care about Spotify in 2021, but they do now?

YT now has so mamy advertises that makes listening music a pain (without premium)

Also Spotify now have kpop releases right in time. On Spotify you can listen to b sides. On Youtube you only listen the songs with MVs

Spotify is just a better platform for music

Quote from Icaro_Ribeiro

YT now has so mamy advertises that makes listening music a pain (without premium)

Also Spotify now have kpop releases right in time. On Spotify you can listen to b sides. On Youtube you only listen the songs with MVs

Spotify is just a better platform for music

I think it is more like that Spotify is more comfortable to use with mobile. Moving towards Spotify is clear generation swift from PC to mobile users. Late Millenials and early gen Z used to use YT listening to music with PC, but gen alpha and late gen Z have born with mobile in their hand.

I really like their 2 previous songs but I don't like the last one.

Isn't it better to assume that the songs aren't that good?

Both Baddie and Off The Record have ads. The second had 14M views in 24 hours

But It didn't debut on Youtube Videos Global Top 100 and #100 has 4,45M. It means 'Off The Record' did less than this in 7 days.

Baddie has yet to debut next update, but the views to likes ratio doesn't look good.

The songs just didn't do well internationally this time.

Quote from randkpopstan

Seems like the only group who can pull big numbers anymore is blackpink thanks to the SEA streaming farms, i guess youtube will lose its meaning for kpop fans in some time.

salty

So once some groups dont do well in youtube, it becomes irrelevant? Youtube was irrelevant when only balckpink did well on debut era, then it became relevant when other groups like BTS twice doing good. And now back to irrelevancy when they not doing well 🤔🤔

Quote from kirishiki

I think it is more like that Spotify is more comfortable to use with mobile. Moving towards Spotify is clear generation swift from PC to mobile users. Late Millenials and early gen Z used to use YT listening to music with PC, but gen alpha and late gen Z have born with mobile in their hand.

2-3 years is far from enough to take a full generational shift. Millenials are the majority of kpop fans music listeners and will still be for a while

The change in the user base to Spotify is mostly thanks to availability and better service.

As a Millenial, streaming on YouTube was a better option around 2017-2018. There was a time JYP acts were not on Spotify. Small companies delayed Spotify releases for a week. Only YG and Bighit released everything in time.

Spotify was only started to be available in Asia (where most kpop audience is) is the second half of the 10s. With time those people started to use Spotify, slowly but steadily leaving YouTube

youtube is so yesterday

Quote from randkpopstan

No, you have your facts messed up because twice and bts were the one who started doing numbers on youtube and making fans hype those numbers on 2016. Youtube numbers were not that important before anyway but now are irrelevant at least for me because they dont show how successful a song is, you can only do numbers if your company pays millions on ads in most of the cases. Aespa better things did like 50M in some days thanks to ads but after it barely gained any views, views are meaningless

What are you talking about? Seriously? Discrediting Blackpink's YT views is such a funny thing because they literally started off being recognised as the YT streaming queens even during their rookie days.

Blackpink's debut MVs were the most viewed debut MVs at that time (im not even talking about cumulative, no competition for boombayah at all). Boombayah pulled 86 mils, whistle 68 mil views for 5 months in 2016. Their 1st comeback playing with fire (released November) pulled 54mil within 2 months in 2016 alone.

In comparison, Like Ooh Ah pulled only 23 mil views in the 3 months in 2015, 91mil for full 2016 year. Their 1st comeback cheer up pulled 117 mil for 8 months. That's relatively lower than Blackpink's debut. How is Twice started doing numbers but not Blackpink?

I think streaming culture + ads have ruined everyone's perception. These are HUGE views, it counts in millions, it is just more realistic than before.

Quote from randkpopstan

And youtube is basically unusable without premium or an ad blocker now, with all the changes of policies most of the time kpop fandoms didn't even knew what the streaming rules were.

That is true too. The ads are so annoying. Wouldn't mind a 5 sec ad at the beginning of a video, but it's multiple and then again multiple for the next song and they're annoying af.

I bet they would love to put ads in the middle of a MV, but even they have not (yet) been that weird yet.

If I want a relaxed Sunday morning of listening music, I don't want someone screaming at me to buy some weird software or toothpaste.

This is actually a good case for buying albums because at least there are no ads on them. I bought a CD player so I can listen to my albums. Never thought I would do that.

People are moving back to cable in the US as well, as streaming services prices go up and they start adding ads there too.

So we go back to older technology to escape the ads or because the newer technologies become just as annoying with ads that you might as well use the older ones.

Mmmm. Why saying "SEA streaming farms" is racist?