Starship: posting IVE teaser looking pics after the song is released

starshit

starshibal

i like the first photo

Before release they also not only got teaser photos but also individual teaser videos

IVE Drops Intriguing Teaser Videos for 'Either Way' | kpopping - 22/9

Update: IVE Unveils Stunning Concept Photos For Pre-Release Title Track “Either Way” - 24/9

IVE members dazzle in new visual concepts for 'I've Mine' | allkpop - 25/9

Kitsch - Melon Peak #1, 496,449 ULs

Either Way - Melon Peak #13, ~125,000 ULs

Drop of 75% of unique listeners in 24hr period. Is that even organically & logically possible? Then if it jumps up to ~500k for the next title track in 1 week's time, is that even organically & logically possible, when the title track 2 weeks earlier only peaks at ~125k?

Nothing is wrong promoting a song after it was released so?

I think this is the best idea on their part because the song needs a little nudge in popularity

This photos are for off the record lol. They reuse outfits like 3x. It wouldn't surprise me If they gona just be like fuck it use this for the other songs too

When will they start promoting this song on music shows ?

It's really obvious they following Newjeans promotion step. So why should anyone suprise Starship do this? They copied exactly what Ador did during Omg/Ditto era which the company only releasing all the teaser and concept photos after they dropped the songs.

Quote from bartkun

I think they are trying to make some buzz with it

for example if you look at Melon chart now it seems like previous releases of IVE are still going 'stronger' on chart

I think that people know that Off the Record will be out next week, and then Baddie on 13th oct

so even when you are a hardcore DIVE fanclub member you don't have any pressure of streaming because you basically still have those two options left

maybe even people are waiting more for next batch of concept photos rather than listening again to Either Way

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This makes no sense. Because only fans care about the teasers