Have you noticed Like View ratio varies a lot if the group have a lot casual or hardcore fans?

Groups that generally have a lot hardcore fans have a lot more likes on music videos than groups that have higher portion of casual fans. Boygroups generally have more likes on their MVs, while Girlgroups often beat them in views in comparison. I am not saying every fan like their faves music videos or every casual not like music videos, but the trend is pretty clear.

I take some examples from the same years that have enough views so adds not impact into numbers

EXO Love shot 578M views 8,8M likes

Momoland Boom Boom 609M views 4,8M likes

second example

Red Velvet Psycho 370M views 6,3M likes

Mamamoo HIP 390M views 5,1M likes

Third example

TXT crown 162M views 5,7M likes

Everglow Adios 169M views 2,6M likes

4th example

Stray Kids Gods Menu 412M views 7,3M likes

Itzy Wannabe 511M views 6,4M likes

5th example

BTS life goes on 516M views 17M likes

Blackpink Lovesick Girls 694M views 15M likes

6th example

PSY Daddy 688M views 5,1M likes

Bigbang Bang Bang Bang 643M views 6.5M likes

7th example

EXO Monster 437M views 5,8M likes

Twice TT 660M views 5,3M likes

Quote from mygsbeat

8th example

NMIXX Party O’clock 51.4M views 335k likes

like ???

40M of the views are most likely adds, not good comparison

Quote from BlackpinkHouse

I thought it was established that an unusually high view-to-like ratio indicates ad views.

If the group have less than 100M views, that is often the case. But groups like Red Velvet or Mamamoo did not have any adds and you can still see the difference.

Quote from Icaro_Ribeiro

Interesting

As I doubt those likes are truly fan fan-generated I have a theory which is a mix of two things:

1) BG are listened mostly, if not only by, kpop fans. Kpop fans are more musically-engaged and will easily click on like button. GG can be listened to either kpop fans and plain casuals who don't actually give a shit for kpop. They can stream a song eventually, but don't remember to click on the like button

2) BG songs are only hits when they are really really liked. GGs songs often get lukewarm response but still hit anyway, because their audience is much more lax giving them some plays. BGs are only listened (by casuals) when their songs are REALLY loved, which make their listeners a bit more engaged to click on the like button

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My theory is that fans like their faves videos with extremely high chance, while casuals like them only if they like them and half of them probably not even care. Half of these people who never cared to like the video still listen/watch the MV time to time, if the song is good, which result higher view count in the long run.

Quote from BEG4DAWIN

A fan can watch a video hundreds of times, but can only like it once (unless they have multiple YT accounts).

Could another theory be that low like to views means massive fan streaming/viewing?

I think Momoland prove that theory very wrong.