Holy moly, that's high dollar stuff.
Sana single-handedly made bragging about fashion deals mute lol
Sana has been appointed as the FIRST Brand ambassador for "GRAFF Diamonds" in Japan
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The brand is known to be extremely exclusive. It isn't as accessible as most of the luxury brands we know of, which are fairly affordable to the masses (unless they are jobless ofc). The ultra-wealthy seeks exclusivity; they prefer going for stuff that others cannot easily acquire.
Of course this begs the question of why Graff would pick a K-pop idol as an ambassador, when K-pop doesn't seem to be the typical type of entertainment for their target clientele. We can only assume that Sana has a certain level of influence that Graff values. Either way, K-pop idols making inroads into the world of ultra-luxury should be something to celebrate.
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Jasmine_Waters
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Of course this begs the question of why Graff would pick a K-pop idol as an ambassador, when K-pop doesn't seem to be the typical type of entertainment for their target clientele. We can only assume that Sana has a certain level of influence that Graff values. Either way, K-pop idols making inroads into the world of ultra-luxury should be something to celebrate.
We have uncle fans, other fandoms do not.
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We have uncle fans, other fandoms do not.
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We have uncle fans, other fandoms do not.
Not just Uncle fans. We also have more Ajumma & Unnie fans.
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Hm curious to see if having a kpop idol endorse something so expensive and luxurious is gonna pay off for the brand.
With their prices they don’t use models because they think fans are going to buy it. Gucci and brands like that can still be affordable for everyday people. But brands like Graff is only affordable to the super wealthy. So the models serve more as a pretty picture to show off their goods. The people that can afford it can already buy it they just have to see it on someone to be convinced. But yeah your average fan isn’t buying graff. Impossible.
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With their prices they don’t use models because they think fans are going to buy it. Gucci and brands like that can still be affordable for everyday people. But brands like Graff is only affordable to the super wealthy. So the models serve more as a pretty picture to show off their goods. The people that can afford it can already buy it they just have to see it on someone to be convinced. But yeah your average fan isn’t buying graff. Impossible.
But arent models generally better visually and cheaper to hire than idols in general? They are visual specialists after all.
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But arent models generally better visually and cheaper to hire than idols in general? They are visual specialists after all.
Also when your an ultra luxury brand, exclusivity is more important than selling as much of the product as possible.
These type of company isn't looking for returns on the ads, but simply on helping brands image.
They saw something in Sana and they liked it.
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Also when your an ultra luxury brand, exclusivity is more important than selling as much of the product as possible.
These type of company isn't looking for returns on the ads, but simply on helping brands image.
They saw something in Sana and they liked it.
She's a baddie
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With their prices they don’t use models because they think fans are going to buy it. Gucci and brands like that can still be affordable for everyday people. But brands like Graff is only affordable to the super wealthy. So the models serve more as a pretty picture to show off their goods. The people that can afford it can already buy it they just have to see it on someone to be convinced. But yeah your average fan isn’t buying graff. Impossible.
This is mostly true, except I disagree that Graff is only for the super wealthy. I still think the upper tier of the aspirational class are part of Graff’s target market and they rely on ads still
The actual old money don’t need to stumble upon ads too know what’s good, that’s what boarding school was for
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But brands like Graff is only affordable to the super wealthy.
This is mostly true, except I disagree that Graff is only for the super wealthy. I still think the upper tier of the aspirational class are part of Graff’s target market and they rely on ads still
Keep in mind that Graff also offers products that only cost a few thousand dollars, so not everything they sell is ultra high-end.
In fact, I might consider purchasing a wedding ring from them, and I'm definitely not "super wealthy".
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Graff is so truly old money to me, mind blowing to see it attaching to Kpop. Love Sana, love her
Sana is perfection for a brand like that and yes, I agree never thought of a brand like that being related to Kpop.
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