To me, she is the greatest pop musician in the post 80s, post-rock era (1993-present). I'm talking in the past 30 years or so. Her song quality and lyricism can consistently compete with the legends that i grew up with (Springsteen, Bon Jovi, GnR, U2, MJ, Queen, Meatloaf, etc) and she is the only artist that can claim that. She did peak awhile ago with the Fearless, Red, and Speak Now holy trinity of albums, her recent songs from Folklore and Midnights cant really compare... But there is no question that Swift is still as popular or even MORE popular than she was when she first started out. The GP has spoken and her new album apparently broke all kinds of crazy records when it came out.
Her longevity is almost unparalleled and she obviously has digital records on lock.
But what makes her the fiercest Western competitor to Kpop is her album sales, that's what truly opened my eyes recently. I just found out she sold 1.8 MILLION traditional album sales for her latest album in the US alone. That's unfathomable to me, since nobody here buys albums anymore. That's probably the equivalent to 20 million Kpop albums from mass fandom purchases tbh.
And secondly, her touring. I've read bits and pieces about her latest tour breaking records and then saw this...
What other local artist can do this? I feel like only the biggest Kpop bands can do this nowadays (BTS, BP, Twice).
I feel like Taylor is the pinnacle of a complete artist, a record label's dream... digital on lock, album sales on lock, domestic and international popularity on lock, concert sales on lock. I think every Kpop and Western label would drop any of their artists in a microsecond in exchange for signing Taylor.