Wouldn't it be safer if only Idols who are already adults get those brand model/ambassador deals?

Absolutely

There's a lot of stories about parents being responsible for their children's contracts that didnt end well, in this case if the company is responsible it can be even worse

I'm not sure what you mean by safe?

I don't think teenagers fit the image that most luxury brands try to market.

Other than Wonyoung and Hyein, everyone else doesn't seem to fit the image of their brands imo, but that has nothing to do with it being "safe" or not.

Quote from keyboardwarrior7

I don't think teenagers fit the image that most luxury brands try to market.

You took the words right out of my mouth.

As someone in my 30s who occasionally indulges in luxury fashion, it's actually a bit of a turn-off to see kids trying to peddle the stuff.

yes

i mean some of the fashion is like not exactly fitting for teens or smth so yeah

they do have the potential but they should wait until they're older

how is this a safety issue OP

I think for luxury products, miu miu is fine since I always get a youthful vibe from them, but givenchy and Burberry for teens is kinda ehhhhhh

i don't it's a safety issue per say it's more of like why is a 15 year old promoting a luxury brand when they just debuted? like i don't know what teen is going to purchase all these luxury goods? i really don't understand why a 15 year old needs to be going to these big events like idk, shouldn't they just be singing and dancing on stage, it's just a lil weird to me.

Quote from bartkun

for example very young, underage person going to Milano or Paris

attending event with people from modeling world... when we know how this industry works and that many people there take drugs, drink, not to mention crazy parties with...

just you know

to protect one?

I guess that’s why they have their security and staff there at all times

I just don’t think it’s a safety issue as it is a taste issue. Young people don’t fit certain brands but if the brand are paying money to try and get a new audience I’d take that money

Quote from ellenote

i don't it's a safety issue per say it's more of like why is a 15 year old promoting a luxury brand when they just debuted? like i don't know what teen is going to purchase all these luxury goods? i really don't understand why a 15 year old needs to be going to these big events like idk, shouldn't they just be singing and dancing on stage, it's just a lil weird to me.

these brands are also building awareness, it’s like teen boys and sports cars. “You may not have money now, but when you do, you’ll remember that youthful feeling at 15. Buy Burberry.”

I think even if you're an adult, it won't guarantee a greater degree of safety. So having a guardian that will accompany you would make it safe. Like, just don't do and go anything alone?

For me its bizarre the bigger luxury brands like Chanel or Dior or LV, if they do, would get a 15 yr old to be a brand ambassador, even though they usually have multiple ambassadors in Korea.

I can understand brands like B&E or Miu Miu as they offer mid-end luxury and more common products like T-shirts and baseball caps, but not the big high-end luxury brands.

By safety you mean like they could get kidnapped by rival luxury brands?

Well modeling and the fashion world are not exactly known to be kind and safe for minors so thats probably what Op is referring to

The average age of luxury buyers in asian countries are much lower than EU and US. So brands are just responding to the trend of their buyers and choosing younger models as well.